Go Big Or Go Home!

NIKE HAS DECIDED TO LAUNCH ITS FIRST PLUS-SIZED RANGE OF WORK-OUT CLOTHES/SPORTS WEAR

Trust me, if you had a sexy gym wear, you would be hyped daily to head out to the gym. You know how uncomfortable it is to manage to struggle to fit into those leggings 3 sizes smaller only to be unable to make it to even your front door. So, for my beautiful plus sized ladies, Nike has created special sports outfit for you to fill your curves with. Happy? I bet you are! 

The athletic brand launched a plus-size clothing line with new sizes 1X through 3X on more than 200 products, including athletic shirts, pants, shorts and jackets. New sports bras will go up to size 38E. With a teaser back in July,2016, which got over 79,000 likes and got us anticipating, we are glad it is finally here. 

Strong is the keyword for us; size doesn’t matter.
— Helen Boucher, Nike's Vice President of Women's Training Apparel

They have gotten loads of positive reactions from what seems to be loyal and patient customers as gathered from twitter; and the outfits aren't just made to fit but promote movement; In fact, each product it makes has to run through six core movements which is plunging, squatting, bending, rotating, pushing, and pulling. 

Inclusion and meeting needs should be the sole purpose of every business brand, so great job Nike and thank you for restoring confidence and a sense of belonging; urm hello Adidas and counterparts?.