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INFLUENCER MARKETING – THE FUTURE OR NOT?

Source: Pexels

Source: Pexels

In the world we currently live in, we are all looking for that next big thing we can all take advantage of that will likely deliver the desired value. Over the past few years, we have seen a plethora of marketing strategies get implemented; some worked and some didn’t. Also, we have seen marketing communications evolve over time for the same reasons.

One very recent marketing inclusion that’s sweeping across the business landscape is the Influencer Marketing – Is this the future or not?

Source: Eveyo

Source: Eveyo

Based on thorough analysis, influencer marketing has been an age old practice as celebrities have always been used to promote products, services, and events all over the globe. However, what’s new is the use of popular social media personalities to promote same. The latter has proven to be equally effective as these influencer have a relationship with their niche audience and they seemingly gain their trust.

Influencer marketing is arguably the future of marketing in Africa and the only way we can take that away is to permanently shut down social media platforms and every other form of media so we no longer make celebrities out of people. Although there are newer marketing channels to be unveiled in the nearest future but the influencer marketing channel would continually remain open.

If you disagree or have an opinion that will further strengthen this, kindly share. Leave your thoughts in the comment section below.