TWO NIGERIAN FOOD LOVERS ARE EATING THEIR WAY THROUGH THE NOOK OF LAGOS RESTAURANTS AND ARE PROVIDING THEIR FOLLOWERS WITH THE BEST REVIEWS VIA THEIR BLOG
Sometimes the toughest decision after deciding what to eat is deciding where to eat. In a town like a Lagos, overcrowded and populated with over 8 million people, aimless food hunting drive arounds are not that fun. Considering the almost constant traffic jam in the streets, being absolute and sure about ones destination is key. In a bid to save other Lagosians from spending their time on this struggle, two young Lagosians Nosa and Folly set up an interesting platform reviewing food and drink spots around Lagos.
Eatdrinklagos.com was created in 2014 by the both, built originally from the scratch, the two started visiting Lagos restaurants and bars, sharing their honest opinions online via the blog and reviewing the general experience. With increased followership and consistence, the eatdrinklagos blog became the go to spot for food and drink lovers in Lagos, guiding them on where to and where not to dine. From clean first person point of view food photography to witty, honest and blunt reviews, the blog with its simple design ate its way into the heart of Lagosians. On social media, the @eatdrinklagos Twitter and Instagram handles served followers with free dining-in-Lagos hacks, tips and witty reviews.
Climbing on the shoulders of their blog's popularity, the two started organising an occasional lunch club, a selection of 10 guests who do not know each other coming together to dine and network. By the second quarter of 2016 the blog became more than just a restaurant review blog, it grew into a community, Folly and Nosa then decided to try a free festival, the #Eatdrinkfestival, offering food lovers and select food vendors an opportunity to meet, exhibit, network and dine all together. Following the success of the first edition, The #EatDrinkFestival became a biannual food and drink festival hosted by the blog. According to their website, the goal of the festival is “…to curate an unmatched culinary experience with the city’s best food and drink brands. In a single day, guests will be able to eat and drink from an extensive and varied selection of Lagos’ best food vendors.”
The #EatDrinkFestival recorded over 8,000 attendees at the 3rd edition which took place on December 27th, 2016. The third edition of the festival garnered impressive online buzz. About 201, 993 people were reported by social media aggregator, Trendinalia Nigeria to have seen the hashtag, #EatDrinkFestival since its first mention. Following these successes, the festival now receives numerous sponsors and partners from food & beverage brands, to lifestyle and culture outfits. Folly and Nosa have worked (eaten) their way into becoming authorities and thought leaders as far as food reviews go in Lagos. All fingers are crossed and waiting for the announcement of the 2017 edition of the festival. This is impressive to think, a community of food lovers are gathering in great numbers off the birth of a blog.
Earlier this year, the blog introduced a rather interesting and innovative feature to their platform, an interactive chatbot ready to answer and guide the user through the best restaurants in any selected area in Lagos. The chat session inquires the user’s name, budget, location and number of people joining the food trip, calling the user by the personalized provided name the robot offers lists of restaurants based on selected location, budget etc. all in a few seconds! Try it out!