VIDEO IS THE MOST CONSUMED MEDIA CONTENT TODAY- NO BRAINER, RIGHT?
Despite the technicalities of putting video contents together, it has seamlessly become the most consumed content in media today. I don’t think this should surprise anyone as videos are obviously more engaging. In recent times, the amount of video contents on social media daily has dramatically increased, fitting into every genre, music, business, DIY’s, random videos and so on. A report released by biteable shows that:
• 500 million people watch Facebook videos every day,
• social videos generate 1200% more shares than text and image content combined,
• over one billion subscribers on Youtube,
• Facebook videos get more reach than any other type of post (135%),
• Do It Yourself (DIY) videos on you tube have grown 70% over the years.
People no longer stress with syntax and punctuation errors in articles as they easily make their message into video format. Videos are a great medium for communication because they stimulate the audio visual senses thereby making it easier to remember. This concept bears semblance to the old Chinese adage which says, "What I hear, I forget, what I see, I remember and what I do, I know". Simply put, the message is better conveyed because the audience is better engaged. This is why you see more views and shares on a video post than photos or text post.
This has spurred marketing communications of various organizations and individuals to opt for video contents in advertising their brands. After all, creating an experience is what advertising is about and videos help deliver the desired experiences better than other content formats. According to google, about 50% of the social media population, before purchasing a product or requesting for a service, searches for videos similar to that service or product. We are all guilty of this, I mean, who isn’t?
Furthermore, biteable also stated that companies that use videos in their marketing have 27% higher click through rate and 37% higher conversion rates than those who do not.
Since videos have joined the Fast Growing Consumer Goods family, it simply means that the number of videos that would be produced in the nearest future would likely crash some sites. So websites should start thinking of increasing bandwidths because the videos are coming.