Fast and Nearly Furious

IN A WORLD WHERE TIME IS SEEMINGLY INSUFFICIENT AND LEISURE IS LUXURY, SPEED IS KING.

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Many times, when we see movies containing scenes with high speed car and bikes, high way chases, and speed in combat, we feel that pulsating burst of excitement because it is a reflection of what we actually truly want. Do you remember the last time you waited for a bus for longer than normal, or you had to stand in a long queue for you to get your order, or you tried to open a web page that seemingly took forever to display? I know you do, because I know you remember how you felt – awful.

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No one wants to wait so long for anything anymore which is why every business have adopted the culture of a high speed chase – you need to quickly respond to that customers’ need before your competition does. Everyone is in a race for sustainability and one major way to achieve that is customer centricity. If your business is centered around your consumer, your business is most likely going to stay afloat as it will have the speed and agility to evolve with the consumer as quickly as the cycle takes place. For example, just a few years ago people didn’t have any problem waiting 3 to 4 working days to get an order they made, but now if your business is counting response time on a per second basis, you are bound to lose more customers than you make sales.

This trend is largely evident in the world of digital, where the combination of mobile telephony, online payments, sales data and analytics technology have experienced massive increase in speed in terms of in order and delivery time, and network signal.

This is amazing to say the least. What do you TINK?