Fashion births social change

ADIDAS IN COLLABORATION WITH PARLEY HAVE ANNOUNCED A SHOE LINE TO HELP STOP THE DESTRUCTION OF OCEANS AROUND THE WORLD.

Finally fashion is being aimed at something other than vanity, the safety of our environment; it is by this that Adidas partnered with Parley under the mission tag "Parley for the oceans" to help stop the destruction of world's oceans. 

Parley for the Oceans addresses major threats towards our oceans, the most important ecosystem of our planet. "We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries."Parley was created to accelerate a process of change that is already in progress. No other big movement in the history of humankind has developed faster than the environmental cause. They are ensuring to meet the ultimate deadline and turn the ship around before we lose a treasure we have only just started to explore and still don’t fully understand: the fantastic blue universe beneath us.

We are already recovering marine debris and stopping plastic before it gets to the oceans. We are working with Parley to transform marine plastic pollution into high performance sportswear, spinning the problem into a solution, the threat into a thread.
— #ADIDASPARLEY

Available from the 10th of may, the collaboration birthed the maldives inspired parley ultraboost collection is a go, recycling approximately 11 plastic bottles per pair, so when you wear a pair of shoes from this collection, you are also wearing 11 plastic bottles, lol. Visit the site here and view what's in stock while you anticipate and make plans to shop and save the ocean simultaneously.