THE PIONEERS OF THE FACEBOOK SAW THE APP AS A COLLABORATING NETWORK OF PEOPLE AND THIS WAS WHAT MADE CHRIS COX, CHIEF PRODUCT OFFICER OF FACEBOOKTO JOIN THE GROUP 12 YEARS AGO. CHRIS COX WAS AT THE SOCIAL MEDIA WEEK 2017 AND HE SHARED THE PAST PRESENT AND FUTURE OF FACEBOOK.
At Social Media Week Lagos 2017, Chris Cox, Chief Product Officer at facebook gave a keynote speech that detailed the future of social media and how facebook is helping to influence the use of social media.
How will the media work in 2017?
IMMERSIVE MEDIA: This is giving the app user the power to use video to connect and communicate. He said that Immersive Communication is gaining popularity because people have the need to gain a sense of community, intimacy. This can be done through faceBook Live videos.
Chris Cox revealed that facebook is helping build cameras that can assist people with all round communication – 360 Camera This will enable viewers to see all sides of a location during a conversation. This will introduce a new feature called 360 video.
Furthermore, 2017 will see the exploration of virtual reality more. Facebook is creating touch controllers that will enable viewers see their hands while in the virtual world. Have you ever thought of an instance when you can connect, play games, have meeting with someone or people who are not physically present with you? Well, according to Cox, facebook is taking Virtual Reality one extra degree into the future.
This helps viewers see others especially celebrities as real. People who are not known but have content are using videos to find their voice.
MEDIA CREATES COMMUNITY: Media brings us together because we have similar experiences. How can brands create communities when everyone is not watching the same thing at the same time? That can be done by reaching out and putting up information that is relatable to your target audience.
Brands should take advantage of this.
The questions you should ask is “Who is my community how do I put my arms around them to make them a part of what I do?” The possibilities on new media are massive and brands are advised not to let this slide away without taking proper advantage of it.