E-GAMING IS ON THE RISE ACROSS AFRICA AND IS CURRENTLY WORTH BILLIONS.
What better way to unwind than to sit on a beach with a glass of Chapman, under the warm sunlight gliding down your skin? I’ll tell you. Its when you get online, enter a game (tournament) and take on an opponent in a very distant city hoping you’d emerge as the winner, or connecting with your friends no matter where they are in the world and have the time of your life gaming away.
Gaming has brought some sense of togetherness to many young people across the globe and they each look forward to spending such moments with one another from time to time. Gladly this has also evolved into an extremely lucrative venture as people are making tonnes of money from e-gaming. Online game developers, online gaming companies, sports betting sites, and so on have become a trend that’s not likely to go away anytime soon. As fibre and internet access is becoming more and more accessible within the continent, countries like South Africa and Nigeria have started to tap into gaming communities around the world.
e-gaming has become a way of life for many South African gamers who are earning a living from the venture. Brands and businesses are noticing this trend, leading to increased investment into this platform. For example, brands like East Coast Radio and Jacaranda FM have partnered with e-gaming platform Mega8 to adequately harness the potential of this market. SuperSport even has a dedicated channel to e-gaming. This allows electronic sports to be accessible all over the country to drive interest in this growing culture - Bizcommunity. According to Nerve Africa, South Africa’s gaming revenue is set to rise to $2 billion in 2019.
e-gaming in Africa is largely driven by Africa's large youth population, easy and affordable access to the internet, increased mobile penetration, and technological advancements. Although the gaming market in Africa isn’t properly structured, the potential of this market is simply enormous and should be harnessed.