Dressed in Trash?

A POPULAR AMERICAN FASHION COMPANY AND A B CORP ARE PICKING PLASTIC BOTTLES OFF THE STREETS OF HAITI AND TRANSFORMING THEM INTO AMAZING FABRIC MAGIC.

Photo via inhabitat.com

Photo via inhabitat.com

Hello Nigeria, this might just be one sure way out of our waste management problem. Plastic bottles form a huge part of our solid waste and this may be the way out.

A Popular American fashion brand, Timberland is collaborating with Thread a certified B Corp to pick, collate, and recycle waste plastic bottles off the streets and canals in Haiti and recycling them into fabric. Solid waste management has been a problem to the Haitians. In 2012, the Haitian government passed a law forbidding the import of polyethylene and polystyrene in a bid to counter the menace.

Port-au-Prince, Haiti 

Port-au-Prince, Haiti 

Quite obviously, it hasn't been enforced or monitored properly. Haiti a country blessed with very rich natural beauty is losing this to waste and dirt piles littered round streets.  Parks and paths are scattered with poorly managed solid waste; blocking drains and causing heavy stench. World Bank’s 'What a waste report (2012)' predicts that waste-generation rates will most likely double over the next 20 years in lower-income countries such as Haiti.

Streets of Haiti // Photo via orderofmaltarelief.org

Streets of Haiti // Photo via orderofmaltarelief.org

Timberland x Thread’s ecofriendly project will serve as source material for the fashion brands newest collection of T-shirts, shoes, and bags which launches today. Each yard of fabric made will be tracked from bottle collection to manufacture this is to ensure total transparency from start to finish. Timberland’s new collaboration is not just saving the environment of the Haiti people is also giving many a livelihood. Over 1300 Haitians are being employed to work on the project, collecting, collating and assisting in the recycle of these bottles.