Don't Look Up

YOU DON'T HAVE TO LOOK UP TO CROSS THE ROAD NO MORE, YOU CAN TRUST THE PEDESTERIAN TRAFFIC LIGHTS ON THE GROUND TO GUIDE YOU WHILE YOU TEXT AWAY

Photo via cnbc.com

Photo via cnbc.com

Pedestrian and drivers’ Road Safety has been threatened globally since the advent of mobile phones and social media. Netherland is taking bold steps to ensuring safety on the roads. Most available measure focus on drivers’ safety. In Netherlands, the village of Earbeek installed glowing crosswalks, in a similar light another town in the country began a pilot project testing LED traffic signals in the sidewalks. The town of Bodegraven has upgraded the project and is now placing strips of lights glowing red to signal Pedestrians to stop and green to go. The strips of LED lights are placed at border of sidewalks and intersections. The colourful glow will draw the attention of the pedestrian while texting and walking to either stop or move.

Pedesterians on their phones / Photo via tonsofbuzz.com

Pedesterians on their phones / Photo via tonsofbuzz.com

Currently the LED strips are only being tested at a single intersection, but its designers at local company HIG Traffic Systems see the potential for future expansion.

Pedestrian traffic light

Pedestrian traffic light

Highlighting the rationale behind the new measure, Kees Oskam the local councillor of the town expressed acceptance on the increased trend of mobile phone and social media use he said

“As a government, we probably cannot easily reverse this trend, but we want to anticipate it in there.”