THE TREND OF ONLINE BUSINESS IS CREATING JOBS AND MAKING PROFIT –STOP WASTING TIME, GO DIGITAL.
The competitive landscape in Africa, particularly Nigeria is a battle field. It’s as though brands are in the arena properly dressed in the right armour prepared to unleash their Arsenal against one another only to gain supremacy (top of mind) amongst consumers. The consumers themselves aren’t making it easy for brands as they are consistently evolving.
With every generation comes a different type of consumer, for example; the Baby Boomers generation prioritized quality over price, the Generation X wanted more speed to response in acquiring products and services, the Generation X a.k.a Millenials insists on price friendly quality products and increased engagement with brands, and now the Generation Z, born in a world that’s nearly automated, insists on the usage of modern technology and increased usage of the internet and social media. This evolution keeps business owners and marketers awake many nights; as a result, the sale of coffee continues to soar.
However, this has led to the Rise of the Digi-Preneur (Digital Entrepreneur). Gone are the days where a business owner has to own a physical office space and physically go out to interact with existing and prospective customers. Now all business activities can be carried out virtually and this way you increase your visibility and clientele.
In Nigeria especially, there are many online businesses as everyone is trying to keep up with the pace of this evolving consumer as well as reduce the level of unemployment in the country. Many people, mostly millennials have embraced this new frontier and are engaging with clients locally and internationally. Interestingly, the last purchase you made -yes you reading this article- your last purchase was either done online or you made your research online before purchasing the product –right there is the opportunity of the digi-preneur.
We just did the TINKing for you, stop wondering about that exorbitant capital you need to get before you start that business, Go Digital!