Good News, Millennials, You Can Now 'Dry Clean' Your Sneakers!

JASON MARKK, A PREMIUM SHOE CARE AND UPKEEP OUTLET IS REALLY DOING SOMETHING INTERESTING - SNEAKERS DRY CLEANING. 

Contemporary African Footwear // Source: tundeowolabistudios.com/

Contemporary African Footwear // Source: tundeowolabistudios.com/

Big Metropolitan cities like Lagos, Nigeria have abundance of shoe maintenance personnel mostly as road side cobblers. In Lagos, these personnel are seen hawking their tool boxes and calling out to customers. Specializing mostly in leather repairs, polishing and maintenance of special and delicate materials like rubber, suede and plastics suffer a loss in the face of this. Most young people are left with no choice but to dispose their sneakers when they need stitching or special repairs. In a country like Nigeria with a very high youth demographic, sneakers cleaning services seems to be more than just wishful thinking. Jason Markk is helping customers overcome their sneakers cleaning nightmare with their shoe care and sneakers dry cleaning services. 

Jason Markk began operation first in 2007 and launched a Flagship in Little Tokyo, Los Angeles in 2014. The Tokyo outlet was set up as a concept retail model and functional space for patrons to get their kicks cleaned and engaged further with contemporary sneaker culture. 

Jason Markk's Flagship, Los Angeles // Source: Psfk.com

Jason Markk's Flagship, Los Angeles // Source: Psfk.com

The Jason Markk outlet offers customers a wide range of services from minor maintenance services such as lace-swapping to more advanced support including the dreadful insole and lining cleaning. Also undersole cleansing and deep cleaning services are offered for premium and delicate materials such as suede

An Attendant at the Jason Markk's Flagship, Los Angeles // Source: Psfk.com

An Attendant at the Jason Markk's Flagship, Los Angeles // Source: Psfk.com

With sneakers remaining a popular fashion culture around the world, designated spaces for sneaker upkeep might become more popular in  metropolitan cities around the globe. Jason Markk's Los Angeles flagship might be kicking off a new trend in show maintenance culture, boosting to be the first of its kind.