THE 3CS THAT GOVERN ENGAGEMENT, INNOVATION, AND LOYALTY – CONTENT MARKETERS SHOULD HAVE THESE HANDY
My father used to tell me that everyone is selling something whether they realize it or not. Which is why reputation management is a big deal for many people everywhere in the world. You are either selling a product, a service, or your personality, and interestingly, the whole world is your market place. Technology has made it a lot easier for you to reach this market with the use of social media. However, there are 3Cs you must master to win in this market.
Your ability to create engaging and authentic content is the pulse of your business. Someone ones said “if social media is the heart, then content is the blood”. Great content will keep your business alive, relevant, and fresh in the minds of your target audience.
If you can make it on your own, partner. The saying “no one is an island” will never stop being true. There are certain contents, platforms, or engagement you may want to curate but you neither have the funds, expertise, nor the audience to do so; partnership becomes imperative. Join hands with people or outfits that have the ability to do what you want and get it done.
Ever heard the word “influencers” before? These guys have a healthy community converging around them. There are times you may want to join forces with these influencers in order to reach and create a niche for your business. Your own group of customers who are interested in the personality of your brand.
These 3 activities help you optimize your strategy, create the right marketing mix that will compel your community to take action, and also foster loyalty – everything a business wants.
So what are you going to do now? That, I will leave for you to answer.