CONTENT IS KING IN 2017 AND THIS IS WHY UBER IS INCORPORATING CONTENT SHARING INTO THE CARE SHARING APP IN THE NEXT UPGRADE.
Uber is working on new innovations to keep their customers even as the brand battles recent bad press and recent negative news. In a recent presentation projecting the company’s future moves, Uber announced plans on some changes in their ride sharing app; the incorporation of third party applications for users to engage with while riding. This new update will transform the application during rides to a content marketplace of a sort. It’s no news that we are in an extremely content hungry era, this might just be Uber’s way back into the heart of riders.
The content will appear on display cards during rides allowing the user to browse through content, from information about location riders are headed to, to personalised entertainment update on ride (optional). The app will feature a new option which highlights mutual facebook friends when riders share a ride (optional when turned on). Also the third party developers are allowing for rider-app interaction where content from the rider can also be displayed e.g. riders smart thermostat temperature miles away at home. Uber has stated this upgrade is to kick off next month.
Content and consumer interaction clearly is the future.