THE NEED FOR MORE FAVOURABLE EXPERIENCES ON A CONSUMER JOURNEY IS THE NEW GOLD MINE
TINK will never get tired of talking about the consumer as they are ever evolving. For brands and marketing agencies to thrive, they will need to first utterly dissect the consumerism, understand what makes them purchase, what happens during purchase, and what they do after they purchase.
Thankfully TINK is bringing an important factor to your attention right now and it is called Consumer Experience. The term Customer Experience (CX) also known as client centricity or customer centricity is increasingly becoming a buzz word in the marketing communications industry globally. This may not sound new to you but I guarantee you, this changes every time. What was comfortable and acceptable yesterday may not be same today. Ever purchased commodities from an open air market before? It is stressful and annoying, all the hassles to purchase are extremely daunting, but if you’ve ever made purchase in a modern day retail store you will find out that point of purchase activities have become a lot easier.
Going forward, organization have chosen to improve their consumer experience in order to improve sales as a report released by forrester.com indicates that customers are willing to pay more for better experiences. No one wants to have a bad time interacting with their brands they love, heck, there’s too much troubles in the world already.