THE ISSUE OF COLLABORATION IN THE MEDIA INDUSTRY- NOLLYWOOD
First off, Collabo (K- o:- lah -bow) is a pretty common word in Nigeria and has made its fair share of rounds in movies, songs and maybe even books, who knows. It is simply used to describe the coming together of two or more persons or group of persons to achieve an aim (good or bad).
I know in your head, you are going over a million reasons why it is better to be on your own, do things your own way and then you back it up by saying how you get results faster and with as much needed accuracy, well you can proceed with that train of thought and come right back and read this; okay?
Starting on a lighter note, you know that project you wanted to walk on by yourself and it was really killing you, but you decided to unofficially bring your friend(s) on board by asking her to help you do somethings you know she’s better at than you, came out better right? Okay so, how about that other time you and your sister had to cook meals over the weekend and you decided on soup and stew because that was where your strength lied, everyone ate happily that week yes? It is no hidden knowledge that there is strength in number and division of labour/specialization.
The world famous “Wedding party” movie (which is a great example of successful co-venture) is a collaboration between 4 media platforms: Ebony life, FilmOne, Koga Studios & InkBlot and it raked in over 200million naira in just two weeks after its release, which has never been done before. The days where movies were solely produced by a company or person is slowing phasing out, and that was either due to lack of knowledge, experience or even bad experiences from co-producing a movie; it is a given that there has no solely produced movie that has done as well as this or even at all, this shows that a lot more can be done as well as a higher rate of success can be achieved by collaboration, through pulling of resources, services, societal and business influence and a lot more. Still unwilling to collaborate? Let us go a little further.
A little scoop into an added reason why the wedding party was successful is the fact that Nigerians love to turn up, any small avenue that rears its head and puts food, drinks and music ( popularly tagged wedding party) turns the average Nigerian man into a dummy for that period of time; while there is the long standing notion that only Yoruba’s like to party, such can only be said when you haven’t gone to an Igbo party and hear the highly indigenous songs and people dancing like their waists are controlling them, or how the Efik people dance till their legs almost leave the ground; bottom line is Nigerians like to party and would look for the most unrelated reasons to. So this means that with the desire to collaborate should come deep knowledge of immediate environmental behaviours. With collaborations in businesses comes: self-awareness; more effective problem solving ability and greater thrive; financial benefits, human capital, physical capital, intellectual capital, large pool of knowledge for and beyond business, wider networking.