Coke makes its entertainment industry debut

ONE OUR FAVOURITE BRANDS IN THE AREA OF INNOVATION HAS COLLABORATED WITH THE ENTERTAINMENT INDUSTRY BY CREATING NEW LABELS THAT DOUBLE AS WRISTBANDS FOR MUSIC FESTIVALS

The ad campaign was supposedly prompted by market research showing that four in 10 Romanian teens hadn't had Coke in the past month. The soda company now claims the efforts has already reached three quarters of that same group and boosted sales by more than 10 percent in the country.

You know just when I personally thought my favourite ad campaigns where "share a coke with" and the one that could easily be transformed into a Christmas decoration; then comes this one with its multi-purpose feature.