Clothes That Grow


African parents are praying people! If you do not believe this, there is no better proof. Remember having to manage big sized clothes and shoes till you finally grow into them maybe five years later, it was ridiculous and embarrassing to us  but to them they had solved a great financial issue that translates to buying occasionally new things for you. The answer to one of their most pressing needs manifested through a London designer Tze Ching Yeung had the brilliant idea of creating a children's clothing line that grows along with your kids. The project was inspired by her twins, Jake and Maya, eight years ago.

What inspired this idea to create "forever" clothes? Because we obviously all have that favourite piece of clothing(s) that we wish would fit for a long time and because fashion recycles so why new clothes really, why? Jake + Maya (Kids) remedies all these problems with their collection called "Metamorphosis." The system is simple: the belts and sleeves are adjustable and many items come with an extension pack making it possible to customize the clothing as time goes by. While the project is still at the  Kickstarter phase

And it works with all kinds of pieces from t-shirts to pants and coats. The adjustable clothing is available at a reasonable price, usually between $28 (N12,600) and $75 (N33,750) dollars per item, so it's not any more expensive than typical children's clothing.

The collection also uses zero-waste techniques, promising that only 0 to 1% of materials are thrown away in the production process. 

Each child’s size is different, so shopping by age doesn’t make sense to us and each child’s taste is also different, so gender stereo-typical designs also doesn’t make sense to us.

That’s why we have made our prints gender neutral and abandoned age-sizing for a simple S, M, L in each garment.

This innovation, which is totally welcome by us; is a step in the right direction for the fashion industry and we see it becoming a huge success as it tackles the financial issue that is tied to constant need for wardrobe change.