Smelling Good is Good Business

CHICAGO CEO ANTOINE WADE LAUNCHES FIRST REPLACEABLE DEODORANT.

If you have been beat up about the price of toiletries, narrowing it down to deodorants, I did a research recently which shows that it is because they keep remaking new tubes or plastics for new production. While this is not only unnecessary expense it is also worsening the problem of waste management in our societies. 

Chicago businessman Antoine Wade, has come up with a new perfect replacement to our regular deodorants, he has invented the market’s first replaceable deodorant that reduces up to 96 percent of disposable waste, "Switch Fresh"  offers a range of unisex scents, from apple and gardenia to vanilla and sandalwood and all natural scents free from chemicals as well. 

I’m not pretending to be this super eco-friendly guy who always recycled or always cared about his carbon footprint,” he explained. “But, it was brought to my attention how much waste we were discarding for no reason at all. I knew there had to be a better way.

Following the stead of California-based grooming service Dollar Shave Club, this deodorant's design allows customers to purchase a reusable deodorant bottle(s), or “shuttles,” just once, then order the desired replacement cartridges to be delivered on a bi-monthly basis. The cartridges currently come in two sizes: the standard 2.5 oz. and a larger 5-ounce cartridge, according to the company’s website. Great right? Also, Switch Fresh offers a dual-ended shuttle where users can pick a scent for day and one for night. The only setback, however, is that consumers aren’t able to steal a quick smell before purchase as you can with the regular everyday deodorants but this he has combated by offering a range of familiar scents.

I thought, if I can get rid of this twist mechanism at the bottom, then I can design a product that’s completely full of deodorant, i did just that by putting so-called “gliders” on the sides of the bottle to easily maneuver the deodorant up and down.

While the company is on the road to becoming a household name with a full product launch in spring, Wade said there are a number of goals he hopes to accomplish in the next few years. First, he wants Switch Fresh to be 100 percent waste-free by 2017; this he stated knowing the fact that the only waste the company produces comes from the cartridges the deodorant sits on, but the CEO said they’re working on developing biodegradable cartridges to further reduce waste. Taking his invention a step further, the Switch Fresh CEO said he also wants to give customers the ability to further personalize their deodorant “shuttles.” The deodorant bottles currently come in a variety of colors and designs, however, an online platform where consumers can upload photos and designs to customize their Switch Fresh shuttles is in the works. 

About a month ago, Dwayne started a soft-launch campaign on crowdfunding site Indiegogo, where customers can put in pre-orders for Switch Fresh through the end of March. The platform has allowed him to further advertise his product while also gauging consumer interests. So far, sales for Switch Fresh product have gone up to more than $3,300 to help kick-start production; with highest sales from the Midwest region of the U.S., and also pre-orders from all over the world, including Canada, Germany and London, to name a few, This product is the future of deodorants and setting the pace for biodegradable products and industries.

Our lives are designed around the things we love, we have different mementos on our walls, on our screen savers, on our phones to remind us of people we love or places we’ve visited. So, I wanted to add that same element to our bottles.

Waste Management is a pressing issue in Nigeria. With waste in surroundings accounting for a number sicknesses and death statistics, a research/survey should be conducted by the waste management authority, aiming to discover what main materials accumulate to form non-biodegradable waste and ensure a healthy alternative be invented to curb waste and in turn protect citizens from environmentally induced sicknesses and eventually death.

Dressed in Trash?

A POPULAR AMERICAN FASHION COMPANY AND A B CORP ARE PICKING PLASTIC BOTTLES OFF THE STREETS OF HAITI AND TRANSFORMING THEM INTO AMAZING FABRIC MAGIC.

Photo via inhabitat.com

Photo via inhabitat.com

Hello Nigeria, this might just be one sure way out of our waste management problem. Plastic bottles form a huge part of our solid waste and this may be the way out.

A Popular American fashion brand, Timberland is collaborating with Thread a certified B Corp to pick, collate, and recycle waste plastic bottles off the streets and canals in Haiti and recycling them into fabric. Solid waste management has been a problem to the Haitians. In 2012, the Haitian government passed a law forbidding the import of polyethylene and polystyrene in a bid to counter the menace.

Port-au-Prince, Haiti 

Port-au-Prince, Haiti 

Quite obviously, it hasn't been enforced or monitored properly. Haiti a country blessed with very rich natural beauty is losing this to waste and dirt piles littered round streets.  Parks and paths are scattered with poorly managed solid waste; blocking drains and causing heavy stench. World Bank’s 'What a waste report (2012)' predicts that waste-generation rates will most likely double over the next 20 years in lower-income countries such as Haiti.

Streets of Haiti // Photo via orderofmaltarelief.org

Streets of Haiti // Photo via orderofmaltarelief.org

Timberland x Thread’s ecofriendly project will serve as source material for the fashion brands newest collection of T-shirts, shoes, and bags which launches today. Each yard of fabric made will be tracked from bottle collection to manufacture this is to ensure total transparency from start to finish. Timberland’s new collaboration is not just saving the environment of the Haiti people is also giving many a livelihood. Over 1300 Haitians are being employed to work on the project, collecting, collating and assisting in the recycle of these bottles.

Shea Ingenuity

FROM HAIR TO SKIN, SHEA BUTTER, YOUR GO TO PRODUCT IS EVOLVING AND BECOMING A TIMELESS TREND.

For generations, people have been using Shea butter popularly known as Ori in Nigeria. It is not something that was invented last year, neither is it something that's going away soon. Our ancestors used it and our grandchildren will use it. All thanks to the innovative generation. Shea butter is no longer a product, it's a phenomenon.

Shea butter is actually a fat which is extracted from the seed of the African Shea tree which grows in the dry Savannah belt of West Africa from Senegal to Sudan. The benefits of Shea butter are numerous, from healing, moisturizing and replenishing the skin, to softening, healing and conditioning the hair to even helping sore throats, Shea butter is a gift from God Himself but if Shea butter has been around for long, and people have always been using it, why the sudden popularity?

Due to the rapid popularity of the "team natch" (short form of team natural) phenomenon, which is a movement of people who are moving from using synthetic products to using natural and organic products, the Shea butter has been gaining popularity. Most people use raw, unrefined Shea butter but a lot of people enjoy using products with Shea butter in them and now, brands are making new types of products with Shea butter, from scented Shea butter oil, to shampoo and conditioner and lotions that contain refined Shea butter. It's also funny how something so simple can create a class of it's own. Scented Shea oil and the likes are now getting quite expensive, making it something for the higher class but raw, unrefined Shea butter comes very cheap meaning that there's a somewhat large profit margin for those willing  to invest in it.

Shea seeds

Shea seeds

Raw organic Shea butter

Raw organic Shea butter

Shea butter oil by Aweni Organics

Shea butter oil by Aweni Organics

Truth is, it's not just Shea butter that's becoming a phenomenon, other natural oils like almond, castor, coconut and argan  are also being utilized. But in this part of the world, Shea butter is the most accessible. The essence of this is to point out that people want organic solutions and are beginning to utilize what we have by turning it into something current and trendy.

Like it was mentioned earlier, Shea butter has and will always because of the improvement that has been made on it, smart and innovative business minded people can take advantage of this. Improving on an already existing product and turning it into something timeless. That, that my friend, is called innovation.

Argan Oil and seed

Argan Oil and seed