Mental Wellness – The New Issue

EVERY NEW DAY COMES WITH NEW CHALLENGES AND AS SUCH, THE NEW ISSUE SPARKING CONCERN IN AFRICA IS THAT OF MENTAL HEALTH.

Source: Unsplash

Source: Unsplash

You want to lead a long and healthy life? You want to live a life without stress, wrinkles, and stress related ailments? Then this article was written with you in mind. Mental wellness is becoming a growing concern across the continent. The Lancet Global Health report 2018 states that mental health disorders are forecasted to grow by 20% and suicide rates in Africa is expected to increase by 10%. Nobody wants this and as a result, Africans have chosen to take on self-made remedies to protect their mental health.

1. Food

The kind of food one consumes can contribute to the state of your mental wellness. This explains the trend of slow food and slow brewed drinks in many parts of the continent.

2. Yoga

At some point in my life I thought yoga wasn’t for Africans, right now, everyone is seemingly incorporating the art into their busy schedules – the battle for soundness of mind is real. As a result of this trend, shelf uptake of items such as crystals, incense, diffusers, meditation cushions, and so on have steadily increased.

3. Work life balance

No one wants to work long hours for no reason anymore. Regardless of how busy schedule can be, there has to be room for other mentally soothing activities – things you would rather do for fun.

Source: Unsplash

Source: Unsplash

4. Family and pets

Did you know that those who own pets are said to live longer than those who don’t? Interesting fact; everyone needs someone to cuddle up with sometimes, feel the person/pet breathe, and just lay there. Only writing this paragraph and thinking about it has taken away the stress from my muscles already.

5. Vacation

This has become an integral part of annual plans. Africans want to see the world and enjoy every single sight.

Selling the African Story

AFRICA FOR AFRICANS, TOLD BY AFRICANS, TO THE REST OF THE WORLD

Source: Pexels

Source: Pexels

Everyone loves a good story.

Whilst the global trend of story selling is very well underway, Africa will be selling the African story the African way, using every channel available. No one can tell our story better than us. Culture is important to us and we will not lose it to those who will choose to tell our stories for us.

“‘Africa Rising’, ‘Afrofuturism’, ‘Afro-optimism’, and the moniker, ‘emerging markets’ or worse, ‘third world’, are all terms that are in recent use to describe the current transformation of Africa in the eyes of the Western world, politically, economically, culturally, etc” – Bizcommunity.

I am glad that the world has begun to take notice of us and we are gradually changing the stories in their minds we incorporate culture into our ads.

Apparently, we tell the best stories.

Futurencer

INFLUENCER MARKETING – THE FUTURE OR NOT?

Source: Pexels

Source: Pexels

In the world we currently live in, we are all looking for that next big thing we can all take advantage of that will likely deliver the desired value. Over the past few years, we have seen a plethora of marketing strategies get implemented; some worked and some didn’t. Also, we have seen marketing communications evolve over time for the same reasons.

One very recent marketing inclusion that’s sweeping across the business landscape is the Influencer Marketing – Is this the future or not?

Source: Eveyo

Source: Eveyo

Based on thorough analysis, influencer marketing has been an age old practice as celebrities have always been used to promote products, services, and events all over the globe. However, what’s new is the use of popular social media personalities to promote same. The latter has proven to be equally effective as these influencer have a relationship with their niche audience and they seemingly gain their trust.

Influencer marketing is arguably the future of marketing in Africa and the only way we can take that away is to permanently shut down social media platforms and every other form of media so we no longer make celebrities out of people. Although there are newer marketing channels to be unveiled in the nearest future but the influencer marketing channel would continually remain open.

If you disagree or have an opinion that will further strengthen this, kindly share. Leave your thoughts in the comment section below.

Consumer X

THE NEED FOR MORE FAVOURABLE EXPERIENCES ON A CONSUMER JOURNEY IS THE NEW GOLD MINE

Source: Unsplash

Source: Unsplash

TINK will never get tired of talking about the consumer as they are ever evolving. For brands and marketing agencies to thrive, they will need to first utterly dissect the consumerism, understand what makes them purchase, what happens during purchase, and what they do after they purchase.

Thankfully TINK is bringing an important factor to your attention right now and it is called Consumer Experience. The term Customer Experience (CX) also known as client centricity or customer centricity is increasingly becoming a buzz word in the marketing communications industry globally. This may not sound new to you but I guarantee you, this changes every time. What was comfortable and acceptable yesterday may not be same today. Ever purchased commodities from an open air market before? It is stressful and annoying, all the hassles to purchase are extremely daunting, but if you’ve ever made purchase in a modern day retail store you will find out that point of purchase activities have become a lot easier.

Source: Unsplash

Source: Unsplash

Going forward, organization have chosen to improve their consumer experience in order to improve sales as a report released by forrester.com indicates that customers are willing to pay more for better experiences. No one wants to have a bad time interacting with their brands they love, heck, there’s too much troubles in the world already.

EDVES: Nigerian Teachers just got Tech-ier

LOSING RECORDS WAS ONE SITUATION THAT BOTH STUDENTS AND ACADEMIC INSTITUTIONS DREADED. YOU DARED NOT GO BACK TO YOUR SCHOOL 20 YEARS LATER TO LOOK FOR YOUR MISSING CERTIFICATE. EDVES HAS ARRIVED TO MAKE SURE HISTORY DOES NOT REPEAT ITSELF.

https://edves.net/#

https://edves.net/#

I could get personal with this. I remember my mum screaming "keep your certificate safe" over and again to me while I was processing my admission into the university some years back. Years later I totally understood her cries were for my good because losing your certificate or statement of result was like the end of the road for people. It could take forever to get back any of those lost documents. I also recollect manipulating some figures on my report sheet to escape some form of punishment at home. These and more a lot of us got away with because we were so into processing things manually.

Edves is an indigenous company that has designed the easiest and secure web tool platform that encompasses all school management needs. This platform addresses specific challenges with capturing data, paperwork, stress, giving speed to teaching and learning activities, working effectively with it to improve every area of school operations. Its scalable innovations are fully customized to meet individual school’s specification.

Built by Dimeji Falana and his team, it has been discovered to be an easy yet powerful school management platform for any educational Institution. Regardless of any curriculum, you need a platform that can increase enrollments, retain existing students, track student & teachers performance, and help streamline academic and administration work.

The most interesting part is that parents can be a part of their child(ren)'s academic state. They do not have to visit the school or wait until the end of the term to see how much progress the child(ren) is making.

According to Dimeji Falana, CEO EDVES "We have inbuilt SMS platform in the Edves Portal, so Schools use this feature to communicate with parents especially to send the Continuous Assessment Results of their wards to them. This has increased the speed of communicating student grading and performance to parents without physical meetup. Parents are also happy to receive the result on their phones to track the academic improvement of their wards."

Courtesy: https://blog.edves.net

Courtesy: https://blog.edves.net

Dimeji Falana, CEO EDVES

TINK Africa. Edves. jpg

Falana is a software developer with a 9-year experience in the software industry. As a graduate of Computer Science, University of Ilorin, he has previously led various teams to build and deploy over 100 projects such as Websites, Mobile Apps, Cloud and Desktop Applications for Banks, Schools, Businesses, Hotels, States and Federal Government in Nigeria. He was a former instructor at the AITI MIT Summer Program. His team recently secured a World Bank sponsored Grant through GEM Project, supervised by Federal Min. of Trade & Investment.

He loves track events and holds 14sec 100 meter record in the Faculty of Communication and Information, the University of Ilorin in 2010.

If it must be said, education in Nigeria is trailing far behind the tech train and a lot of us wonder if it will ever catch up. What Edves, a Nigerian platform built for Nigerians by Nigerians, is doing is a worthy cause. This is their effort to making sure our teachers stand up and join the future today. It is enough that the future of this country is being tutored by teachers who do not know as much as typing on a computer keyboard. Government educational institution should take advantage of this platform and help make Nigeria a part of the 4th industrial revolution.

For more information visit EDVES.