Call it Magic

WOMEN ARE SEAMLESSLY INCREASING THEIR STAKE IN THE MARKETING COMMUNICATIONS INDUSTRY AND THEY ARE SHOWING NO SIGNS OF SLOWING DOWN. WHAT COULD THIS MEAN FOR THE INDUSTRY?

I think this video exemplifies the kind of flavor women bring with them to everything they are involved in.

I can’t say for certain if this growing trend can be directly linked to the aggressive movement of inclusion going on all around the world or it is just an effect of a simple phenomenon people like me call magic. The gender equality march has garnered recognition from every facet of the universe over the years and it is currently taking unsuspecting grounds like advertising. You know how they say “this is a man’s world”, advertising, also referred to as marketing communication which aforetime used to be male dominated but it is now being flooded by beautiful intelligent women across the African continent – now you too can call it magic.

Temitope Jemerigbe, C.E.O. DKK Nigeria  Source: People and Power

Temitope Jemerigbe, C.E.O. DKK Nigeria

Source: People and Power

Why is this feminine take over so seamless?

There are a plethora of reasons as to why women are occupying powerful and strategic positions in the marketing communications industry but for the purpose of this article I shall limit reasons to 3 (three), here it goes:

They are natural storytellers

Marketing communication thrives on the special ability to tell a compelling story – everyone loves a good story, especially in this part of the world and this art comes to them naturally. No part of the stories they tell is labeled irrelevant, you just got to hear it.

"Everything is possible. Impossible just takes a little longer.” - Wendy Ackerman, co-founder and an Executive Director, Pick n Pay Stores, South Africa.

More human, more empathetic

Advertising is currently gearing towards human-centered ads – connecting with your feelings. Who best tells such stories other than one who is naturally inclined to caregiving? They know how to reach for your emotions.

If I can change the life of one person it makes a whole difference because behind that person there is a whole family, a society.” - Victoria Kisyombe, founder SELFINA, Tanzania

Result driven

Plagued by a host of challenges, women tend to contend with adversities three times the size of that of their male counterparts, yet they stand strong and victorious every single time. This singular trait makes them favorites to lead businesses and initiate award winning campaigns.

"If you have a crazy idea, go for it! Don’t be afraid to make mistakes." - Bethlehem Tilahun Alemu, founder and Managing Director of SoleRebels, Ethiopia

Masego Motsogi, Managing Director, 99c Johannesburg  Source: 10and5

Masego Motsogi, Managing Director, 99c Johannesburg

Source: 10and5

Many advertising companies have begun to see more and more women take vital roles in the offices, especially strategy. I sat with a team of strategists in a prestigious Nigerian advertising outfit sometime last month and they were all ladies, I was intrigued.

Brace yourself Africa, we are set to see more women gain more recognitions for their work within the industry as well as raise more role models in the nearest future.

They’ll sprinkle that magic everywhere.