THE NUMBER OF MAKEUP ARTISTS IN THE SOCIETY IS STEADILY MULTIPLYING. WHERE IS THE ECONOMY GOING WITH THIS?
Like they say, “looking good is good business”. Everyone wants to step out every day looking spotless and unruffled. The sweet part of this is that, it is also a very lucrative opportunity. There are over 180 million people in Nigeria and each seek some level of beautification, which means, if you have a business or intend to start a business that can tap into this psycho-graphic of the Nigerian consumer, you are sure to make some quick mega buck.
The paragraph you just read is the sole reason I don’t sleep these days especially on social media. Let me explain. These days, whenever I pick up my device to view timelines or status, I’m plagued with a billion notifications from a group of mainly young ladies known as make-up artists. Sometimes I think to myself that there has to be one makeup artist handle for every five Instagram handles. The rise of makeup artists in Nigeria, particularly Lagos is a trend that cannot be ignored.
In as much as this trend is lovely to behold as it emphasizes the beauty of the Nigerian woman, it however amplifies the subtle notion in the hearts of the Nigerian youth, which says that going to a tertiary institution is next to unimportant. This shows up in the number of Nigerian graduates mainly females who have abandoned their certificate to take up some form of informal profession such as cooking, hair dressing, fashion designing, and makeup. This in no way implies that this choice of profession is derogatory, but with the evident outlook, many ladies see makeup as the way to the easy life as they don’t have to task their minds yet make some quick money for up keep.
My timelines these days are properly made up with the many makeup artists I have on there.
My question is where is this all going? Is Nigeria going to someday compete with Italy and Spain as a fashion powerhouse? Are the Nigerian people going to be known for makeup? What opportunities does this trend open to the economy and so on?
Kindly help my trail of thoughts by leaving your thoughts in the comment section below. Plus I am certain you have some makeup artists in your contact list, get them to read this as well.