THE FUTURE IS FOR THE YOUNGSTERS – THIS HAS BECOME INCREASINGLY EVIDENT ACROSS THE CONTINENT
When I was younger, there was this line that people used to say and it was a line in an old song “parents listen to your children, they are the leaders of tomorrow”. Interestingly, that sentence is an understatement, the truth is, they are not just the leaders of tomorrow; they are the bringers of tomorrow. This truth is beginning to stare us right in the face across the continent, no matter how the elderly tries to knock it off.
If you still don’t see what I see, here are a few factors to consider that may help;
I am sure you already agree with me that population is steadily rising in Africa at an alarming rate. The Goal Keepers 2018 report shows that Africa is the only region in the world where the youth population is increasing. Also highlighting that by 2050 the youth population in Africa would rise by 50%, which would make it the largest youth population in the world.
Nearly every organization you walk into in Africa now have a healthy youth working population. Although Africa has its inherent employment issues but new life is beginning to pour into the economy because of this healthy youth population.
3. Fashion and Popculture:
The extensive growth Africa has seen in its fashion and entertainment industry has been due to the involvement of this youth population. Off the top of your head, name 8 A-list entertainers in Africa or your country and then count the number that falls under the youth population category. Do you see what I mean?
This right here is has totally become the youth playground. New apps and inventions that’s totally disrupting every facet of the economy are springing forth on a daily basis, because young people have chosen to improve the standards.
The influx of young people into the continent is forcing politics to accommodate them. In Nigeria, a #NotTooYoungToRun policy has been passed into bill. This policy allows young people to vie for public offices.
6. Marketing advertising:
Brand managers and marketers are falling over themselves trying to understand the evolving consumer. Just recently they mastered marketing to millennials and now they are faced with another challenge of marketing to the Generation I. the future is really upon us.
Needless to talk about this as it is definitely the playground of the young.
As a result of these points highlighted above, Africa is tending towards spending big to invest in its youth population in order to secure legacy and improve its intellectual arsenal.
P.S: What is actually leading to the exponential rise in youth population in Africa; are young people giving birth too early and too frequently these days? Please leave your thoughts and comments below.