Breaking Bad: The Lifestyle Bank

Retail banking, often viewed as a consumer-centric model for most financial services brands, has taken new dimensions in Africa’s most populous country. With brand sponsorships and strategic partnerships with the creative minds behind popular fashion shows, comedy concerts and arts festivals, one bank has imprinted itself upon our hearts, such that whenever there’s a cool gig or live show taking place, we expect to see Guaranty Trust Bank around the corner.

As Nigeria’s economy has grown, it has opened up new vibrant sectors like fashion, arts, afro-pop music, comedy and film, that in turn, has encouraged the growth of fashion designers, celebrity bloggers, youngpreneurs, online television and entertainment streaming platforms.

 

Ndani TV

Ndani is Guaranty Trust Bank's most ambitious media campaign yet. Ndani which means "inside" in Swahili takes us inside Africa, poring over the latest entertainment news and trends. Ndani also serves us "Gidi Up" an online TV series currently in its third season

Ndani is about telling the other stories of Africa, the ones the rest of the world scant get to hear. Ndani wants to take the rest of the world beyond decade old stereotypes of kwashiorkor children and of exotic jungles, right inside Africa, via its online TV platform.

GT’s Orange Mindset The flexibility of GTBank, its willingness to adapt to trends and share immersive experiences that titillate consumers is one of the hallmarks of the bank; this makes it one of the most talked about brands in Nigeria.