Brands; the New Village Head

STORYTELLING IS THE TREND THAT BRANDS IN NIGERIA ARE TAKING VERY SERIOUSLY AND IT’S SHOWING UP IN THE ADS

Source: ABC

Source: ABC

As said by the Hand of the Queen (Daenerys Targaryan) who eventually became the Hand of the King (Bran the Broken), Tyrion Lannister said in the grand finale of the decade long series Game of Thrones, “What unites a people? Arms, Gold, Flags? Stories, there's nothing more powerful in this world than a good Story. Nothing can stop it, no enemy can defeat it”.

In many African homes or villages, the village head or the oldest person in the area is supposedly the best story teller as he or she tells the most mind joggling stories in every genre that brings everyone together. Till this day, the best stories I have ever heard, came from the tongue of a village chief and I know that isn’t peculiar to just me as I have met many others who share the same story.

As I said before, brands in Nigeria have begun to harness the power of great storytelling to deliver returns on investment (ROI) and achieve top of mind awareness (TOMA). Two brands that immediately come to mind are Maltina and Airtel, they are currently milking this playing field and achieving set objectives.

See below the stories they are currently telling around their brands.