IF YOU LIKE BEER LIKE I DO, AND LOVE ITS UNIQUE TASTE, THEN I’M SURE YOU’D LOVE THIS ONE.
An innovative brand has thought to tip the scale with a brand new, never seen or heard before innovation, which is sure to tip the economically friendly brand scale. Every brand at the moment is keen on improving its brand perception and also enhancing its community service responsibility, in other words we are sure to see some mind joggling innovations soon.
The alcohol industry in Nigeria is currently worth over $6.5 billion and beer accounts for 55% of the market, according to a 2017 Passport report. This therefore beckons on breweries everywhere to be spontaneously innovative to remain afloat in this very saturated and highly competitive market. Remember that it was just a few years ago that beer brands started to venture into a more portable option –a shift away from the glass bottles –as a result, they ventured into the usage of cans in a bid to be part of the daily activities of its consumers. Little wonder why some people go to the office with water bottles, you’ll think its water but no, men need the burst that only beer can give to tackle the days’ tasks.
So, what is happening in the beer industry?
Carlsberg; a top beer brand made by Carlsberg group –a global leader in the beer industry has decided to shake the industry’s table. The brand has brought a dazzling new innovation to the beer market as it becomes the first brand to do away with the plastic rings as they use adhesive to hold cans together. So no need to use rings to bind a couple of cans anymore, use glue.
As an environmentalist I commend this initiative because we know that plastics aren’t environmentally friendly as it’s hardly biodegradable and incinerating them will release carbon dioxide into the atmosphere..
This innovation will promote a healthy environment, position the brand as a health conscious brand –which would lead people to consuming more; it’ll reduce the number of plastic waste within communities and so on.
We TINK that we are set to see more brands take on this innovative approach and then we can all say good bye to the plastic rings. We are excited to know that more and more brands are becoming more and more health conscious and are genuinely concerned about the wellbeing of consumers.
So I’m ending this article with a full stop (.) as I open a can of beer to watch the repeat of the Champions League games.