NO INTERNET CONNECTION FOR ONLINE BANKING? TOO LAZY TO GO TO BANK? WORRY NOT WEMA BANK ON WHEELS IS COMING FOR YOU.
Though internet banking and fintech services are picking up in Nigeria and Africa at large, certain limitations are still getting in the way of the desired adoption level. With growing internet penetration, the not-so-high literacy level of the country no doubt is affecting the rate and speed of internet banking adoption.
WEMA Bank Plc, a Nigerian Based Bank has launched a solar-powered mobile bank, reaching customers in remote areas of the country. A motivation behind the project came from a recent closure of one the bank’s Branch at Abule Egba, Lagos, due to road construction projects around the bank’s location. This left customers stranded and forced to travel farther branches for transactions. Inspired by this event, the bank is scaling the Mobile bank branch project to the rest of the country to reach customers in remote parts. Asides the fact that the mobile bank is solar-powered the bank promises to incorporate all modern and best practices into their delivery system. With two automated teller machines, adequate power and sufficient mobile internet for each vehicle, the “Wema bank on wheels” is out to take Nigeria by storm. Kemi Aina, Head, Customer Service Management, revealed the a major target of the innovation to be Nigerians missing out on internet banking and USSD banking services, bring it banking right to their doorstep. Though not the first mobile bank service to launch in Nigeria, Wema bank's service is innovative for using solar energy and environmental friendly technology.
Doorstep delivery service is expanding beyond the food and beverage to fashion industry into the financial industry. Consumers are becoming more powerful, and with little to no effort services are now delivered and spoon fed to customers. Noting how competitive the market is now, every service deliverer must give much more to bet out competitions and potential threats. WEMA bank is snatching unattended customers and this is how to win in 21st Century.