Back to our Roots

ONE NIGERIAN ENTREPRENEUR, ADEBAYO ADEGBEMBO, IS TEACHING KIDS ABOUT NIGERIAN CULTURE WITH ANIMATED GAMES & VIDEOS.

Adebayo founded 'Genii Games', a company focused on promoting and preserving African cultures using technology, this was birthed when he noticed his niece as many children and even adults today was negligent as relates with local language. 

I realised that lack of interest was driven solely by the fact that she didn’t have access to interesting and fun material such as cartoons and games.

After creating the pilot games, there was considerable interest from lots of people and this was proof that there was an opportunity to turn this into a business.

Genii Games birthed Asa (which means culture in Yoruba). It is a growing collection of interactive mobile apps and web videos that aids the kids in the interactive learning of African Cultures. The Asa apps and videos uses different tools to deliver subjects that range from languages and folktales, to ethics and etiquette.

The vision for us is to become a one-stop shop for all things fun about African cultures.

We want to be the destination for apps, cartoons, animations, books and TV content that will motivate children to learn African cultures and languages.

One of his applications, Adventures of the Tortoise, shown in the video above,  uses interesting stories and games to teach morals and ethics, while the language apps, Yoruba101 and Igbo101, helps kids learn the Yoruba and Igbo languages respectively. Children, even speaking honestly, adults learn faster and retain knowledge relative to means of tutelage and in this case it is harder to forget something you can see, that is learning by seeing not just by reading; so this a totally welcome innovation for cultural preservation and knowledge impact.

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