Are Food Fairs the future of food commercialization?

CASE STUDY IS THE JUST CONCLUDED FIESTA SOUK.

The first most important thing to every Nigerian, is unarguably food! Then if it is fused with socialization, all the better; it is on the basis of this that we have drawn a thesis that, food fairs are the future of Food Commercialization. I would like to quickly highlight the advantages of fairs and generally place it under the umbrella of "the circular flow/ collaboration effect". Food fairs are a somewhat direct and indirect form of advertising and marketing for the brand; with immediate positiveness as-

//acquiring new customers;

//simultaneously employing a system to create new customer database; 

//First hand customer insight via tete-a-tete 

// Introduction and re-introduction of products and services

// Gaining Media Attention

While the benefits for visitors according to the Exhibition & Event Association of Australia are as follows:

// Complete, synthetic and neutral information,
// Excellent comparability of offers,
// The possibility of objective assessment,
// 54% of visitors visited the fair to see the new products or services,
// 48 % of visitors looking for information,
// 40 % would like to be updated with the new technologies,
// 15 % attend fairs to establish business contacts.

While we think we have subconsciously handed over the keys of our lives to social media and the internet, According to 91% of 250 surveyed CEOs of U.S. corporations , the Internet does not replace the fair:

//Personal contact is irreplaceable (55 %),

//the product should be seen and discussed (35%),

//answers to the questions raised at the fair are more complete (10 %).

// Internet can be used as a source of fair information:

//presentation of the company in the online catalog of exhibitors

// year-round promotion of market news on the websites of th the MTP

(Source: International Association for Exhibition Management)

This, of course, is not without downsides which include but are not limited to healthy/unhealthy competition at the fairs and even beyond; time, money and cost for hosting and transporting yourself to these fairs. I am certain and you can agree with me that the positive outweighs the negatives for both the producer/ brand and the customer/consumer.