NEW APP FROM STAR TIMES YOU DEFINITELY NEED TO HAVE ON YOUR PHONE
Is it just me or it seems like there’s practically an app for virtually everything, an App for folding clothes, for drinking water, for tying shoe laces and so on. I don’t think my device has the memory capacity or the processor to accommodate every single app that’s been built.
This approach to reaching more people, especially young people, was born out of the will to reach them seamlessly as people do nearly everything with their mobile devices these days.
Star times, a leading digital television service provider has launched an App to increase awareness of HIV/AIDS among young people in Kenya. According to the brand, it is a step to eradicating the epidemic from Africa. In conjunction with UNAIDS, both organizations intend to use technology to roll out contents to as many young people who are likely to watch video contents. Trust me, that is nearly every young person with a phone.
We TINK the strategy that’s being employed is going to be outrageously effective as young people spend more time on their phones watching video contents, which is most consumed compared to every other format. However, it all boils down to great content. Young people don’t like to stream boring contents.
The App currently has over 8 million downloads and is projected to reach 15 million downloads by the end of the year.
We just hope that when this App achieves the desired success by Star Times and UNAIDS, it will extend its reach to sensitizing people about other forms of ailments such as STIs because people not just Africans, need to remain healthy and strong to lead a long vibrant life.