Afro Soul Pop

THIS GENRE IS GIVING RISE TO GREAT SOUND, INCREASED CREATIVITY, AND A DYNAMIC INDUSTRY

Afro-soul-pop is a music genre that is a fusion between soul music and African sound and pop or should I say pop-culture. Its distinctive feature from any other African Music genre is the emotional vocals, it’s soft upbeat sound – I always wondered how soft and upbeat were able to come together to make something beautiful.

This genre is making hits out of African music across the continent and showcasing great talents. Although there are some resemblance between this genre and a few other Afro centric genres but you can almost tell the difference.

The trend of African artists creating their own genre is sure to lead us to newer sounds and a more dynamic entertainment industry. We certainly encourage creativity however way it comes. As African continually create their own sound, the likelihood of headlining events in more distant European countries is on the brink of happening.