HOW AFRICAN DESIGNERS ARE MAKING WAVES ON THE INTERNATIONAL SCENE.
Over the past few years, African fashion has greatly evolved, from styles, patterns and even fabrics. We have seen seen African designers grow and we have seen consumers demand for more modern and unique outfits. Although, we all enjoy wearing custom and couture clothing, we also enjoy wearing ready made outfits. Style differs and so does taste, some wear African print, while others wear corporate outfits, some enjoy the hipster look while some go for a more conventional style of dressing but, one thing we all share in common is the desire to look good.
Owing to instant and available access to social media, TV, and other sources of information, we're very aware of what goes on the international scene as regards fashion. New York fashion week, Mercedes Benz fashion week, Paris, Milan and London fashion week are some of the biggest fashion shows in the world but now, Lagos Fashion and Design week (LFDW) has been put on the scene.
The 2016 Lagos Fashion and Design week which took place from the 26th to 29th of October, 2016 gave a platform to about 50 African designers to showcase their unique designs. Everyone, including international fashion platforms, one of which was Models.com, were blown away . Models.com is one of the largest platforms in the world that showcase models from all around the world and while showcasing the models, they also showcase the designers they're wearing and the photographers shooting them.
Models.com decided to partner with African designers from LFDW 2016 and internationally renowned Nigerian photographer, Lakin Ogunbanwo to create a fashion campaign showing some of Nigeria's top designers. The campaign was shot at Alara Lagos, a luxury goods and jewelry store, with a creative retail space, restaurant and art gallery, and modeled by two of Nigeria's top models, Mayowa Nicholas and Uju Marshall.
Apart from African designers who were put on the map, the campaign also showed how important it is for creatives from industries to collaborate to produce magic, for designers to showcase their work on top platforms and for brands to find creative ways to promote each other because in this case, all parties involved including the African designers, the models, the photographer, the platform LFDW and of course Alara Lagos were promoted.
It is important for us to build a strong network of creatives and build tight relationships with members of similar industries, sometimes , designers and photographers even collaborate with bloggers to reach a wider audience.
So, you have a bright idea? bring other people in, after all, two heads they say are better than one, as long as those heads think alike.