YOU THOUGHT IT WAS GOING TO END WITH INSTAGRAM STORIES? WRONG! SOMEONE ELSE IS JUMPING ON THE TREND OF STORIES AND YOU CAN'T GUESS WHO.
Everyone is a storyteller consciously or unconsciously. Today, we document our life stories more than ever. With technology offering us multiple media (text, audio, visual etc.) and social media providing us diverse platform of expression, everyone is becoming masters in the art of storytelling.
WhatsApp, the very popular instant messaging app with over 1.2 billion monthly active users sending about 50 billion messages a day is jumping on an interesting trend introduced by SnapChat - the trend of stories. Social media which once started out with offering users the ease of sharing life stories via text, has evolved to photos, emojis, Gifs, videos etc. But with the emergence of Snapchat the way people consume and share stories have changed. Snapchat stepped on the existing crave of people to share what was going on their life and the hunger of others wanting to know this, by offering users 24 hours timed first person told stories. The fact that stories are timed makes consumers want to dig in fast and miss no moment, stories are authentic and relatable when told in first person and this was Snapchat’s major punch. In addition, story sharers are confident in the fact that every story shared won’t last forever, giving them the incentive to life in the moment and worry less about the consequences of the coming days. Instagram jumped on this trend when they realised how successful the feature was in bringing users and drastically affecting how people shared their information
WhatsApp which will be turning 8 on the 24th of February, 2017 is launching the 'Watsapp Stories' feature today. Just like Snapchat and Instagram stories, WhatsApp stories are to last 24 hours after being shared. WhatsApp has always made it possible for users to write short status updates within the app, letting their contacts know what they are doing or feeling. With the new feature, WhatsApp is taking this option a step further by allowing users include photos and videos in a format reminiscent of Snapchat Stories and Instagram Stories. The Status feature launches today on Android, iPhone, and Windows Phones. The company has announced that the feature will at this early stage be available in France and the Netherlands, followed by the U.K. and Spain on the February 21, and Italy, Israel, and Saudi Arabia on February 22 (all in Beta). The feature will be scaled up globally after this early testing stage.
Just like messages sent with the app, status messages are coded to stay end-to-end encrypted. The fact that WhatsApp uses phone numbers rather than user names to connect people may make it worrisome for many beacause this will expose their private life stories to everyone including friends, business partners and any other person who is a contact on Watsapp. Status messages are viewable to anyone who saves a user’s number in their phone. To tackle this, WhatsApp privacy options has constantly evolved to help users set their privacy settings on a per-status basis, that is to say, one story maybe viewable to all amongst many other which could be kept private to be viewable by just selected best friends.Using algorithm based on previous interactions the app automatically determines which status messages a user is likely to want to open, thereby automatically downloading their content and making it ready to view as soon as one opens a message. Using this technology, WhatsApp might automatically download a photo from your constant messenger if the featureis turned on, but hold off on downloading a long video from a distant user.
Speculations are that facebook is also testing this feature and may add stories to their options. The current trend in social networking is telling and sharing stories in first person, original reportage style, almost unedited and uncut, just as reality TV show is taking over regular pre-produced shows, people are more comfortable with life outside extra cuts and extra edits.
I'm sure Nigerians can't wait to get their hands on the new feature from WatsApp.