Bloggers are now the super stars. Some Nigerian Bloggers have found there way into the spotlight, the same space they once wrote about from the lonely distance of their rooms. How did this happen and why?
The internet is a land of endless possibilities, a land where molehills can become tall mountains. In an age like ours, people are information hungry and whoever gives them the information they seek is who they follow. This followership culture is seen in most if not all online interactions. Today, Nigeria is making celebrities out of bloggers, no one years ago would have thought this would be a thing. Bloggers are going on to become strong voices championing different causes, becoming brand ambassadors, Influencing daily lifestyle and culture even beyond the online space as well as consciously and unconsciously becoming role models to many young Nigerians.
Globally, Blogging has had a short but quick history and here in Nigeria, the history has even been shorter. In less than two decades, internet has gained popularity around here following that has come a slow but continuous downward slide down in the cost of data. In the past decade, more and more Nigerians are catching the global blogging fever, sharing stories on wide subjects; from daily, personal experiences to gossips, local and international news and sports. Almost every internet user reads a blog or two (consciously and unconsciously) Be it official news blogs associated with traditional news media or topic-based blogs related to the reader’s work or hobbies, or blogs purely for fun and entertainment; every other internet user has at least one favourite blog.
Let’s take a look at a few of Nigeria’s favourite bloggers who today have become celebrities themselves. These ones have stood the test of time, constantly and consistently dishing out exciting content to their readers. Today they have become not just known house names but popular faces, spotted in events, magazine covers and seated on high tables. With each blogger below comes a lesson to learn.
1. Be yourself, focus on work and forget about being liked
+ Linda ikeji: Linda has kept her blog original, simple and basically Linda. Her blog has been seen as many to be “pedestrian”, yet it has remained Nigeria’s most read blog. Delivering hot gists, gossips and entertainment stories, Linda has remained consistent through the years and today her blog is earning her millions. Thriving on gossips and controversy, Linda has deliberately satisfied Nigerians and their itching ears. With an understanding of the average Nigerian man’s reading culture, she keeps her posts simple and easily “snackable”. Liked or not Linda focuses more on work than she focuses on the spotlight. Today, she has built herself a huge media empire with proceeds off blogging.
2. The Reward for good work is more work
+ Uche Eze Pedro: Uche’s “Bellanaija” has become a house name over the years. Focusing mostly on weddings, fashion, lifestyle/culture and a bit of news. Bellanaija stands tall as she expands and widens the modern Nigerian wedding culture through storytelling and great documentation. Today Bellanaija is fast becoming Nigeria’s very own 100 layer cake! Uche is gaining major rewards off the good works she has done. With the standard she has built, we can only but expect better to more work from her and her blog
3. Work, Play and Hobby can mix
+Noble Igwe: Noble is the founder of 360nobs, one of Nigeria’s foremost music blogs. Following his passion in fashion, he has also launched stylevitae a youthful fashion platform shaping today’s youths as far as fashion and lifestyle is concerned in Nigeria. Noble keeps it playful as he works hard on the solid foundations of his hobbies; music, fashion, travel and pop culture
4. Professionalism works, Keep it Professional
+ Chude Jideonwo: Chude, the co-founder of Red Media, owners of the Ynaija, The Future Africa Project and Rubbing minds properties is a serial Mediaprenuer, journalist and blogger. His blog, Ynaija has stood out over the years in delivering and telling the Nigerian story from a solid to a professional and youthful perspective. Chude keeps it professional and is a role model to many young Nigerians as far as media and communication is concerned
5. Speak till you become a voice
+ Tosin Ajibade: Ms Tosin’s Olorisupergal started blogging like a whisper in 2010 and today her and her blog have grown to become a voice, mostly focusing on the same type stories of hot gists, lifestyle, gossips and entertainment as the blogging godmother Linda but with a deeper voice reflecting consciousness and hard work
6. Take a break sometimes and dance
+ Ademola Ogundele: Not sure any other music blog has affected the Nigerian music culture and industry like Notjusok. Ademola launched Notjustok in 2006 as a personal lifestyle/philosophy blog but took a break from all that and focused full time on music, turning the site in June of 2008 into a proper digital music site. Today, his blog offers topnotch reviews on local Nigerian and Africa songs/albums, even as it stands updated daily with the new music, news and event relating to Nigerian music.
7. Stay timely and relevant
+ Bankole Oluwafemi: Bankole is the Co-founder of TechCabal, a platform seen by many as Nigeria’s favourite Tech Stop. With detailed analysis and applaudable insights, Bankole and his Techcabal respectively have become the go-to guy and place as far as African Tech is concerned. Coming up very timely when the Nigerian Ecosystem is vibrant and alive, Techcabal has remained very relevant and on top of its game.
Like the sky, the Blogosphere is big enough for everyone, newer bloggers are fast becoming celebrities who are fast becoming household names.