2017: Year of the Consumer - Trend III [Culture & Lifestyle Shock]

Full Afro-African Hair // Source: answersafrica.com/

Full Afro-African Hair // Source: answersafrica.com/

Natural hair became a trend. Dedicated black hair online shopping platforms like oriki.com and natural hair salons like Yellow Sisi were established. ‘Hair’ in 2016 became a tool of power, as South-African students fought to wear their hair.

Black people stepped into a realm of their own, achieving amazing feats from white house appointments (Bayo Ogunlesi, Economic Advisory Team), to the #blacklivesmatter movement gaining much needed momentum addressing blatant injustice by the police and constantly raising issues of America’s deep rooted racism.

Organizations like She Leads Africa and Women in tech, Africa played major roles in advancing the cause of women in Nigeria.

All Female Performance on Stage

All Female Performance on Stage

Another great welcomed cultural practice was the prompt to buy Nigerian made goods and services, a campaign was launched to that effect #buynigeriatogrownigeria;

Food dragged along a tag “dishes and stitches”, that meaning quite a number of food fairs and festivals like the Eat Drink Festival fast became a norm, and a fusion between food and fashion occurred.