2017 Trends: Trend 1 - Birth of a New Sound

WE LIVE IN A FAST MOVING WORLD, THE THINGS THAT MATTERED LAST YEAR ARE FORGOTTEN THIS YEAR. WE HAVE SPOTTED TRENDS ACROSS DIVERSE SPHERES IN NIGERIA THROUGH 2016 AND WE HAVE COMPILED OUR PROJECTIONS FOR TRENDS IN 2017. 

From today through the coming weeks, we will share trends from 2016 into 2017 projections.

Welcome to 2017: The Year of the Consumer

Nigerian Musician. Temi Dollface

Nigerian Musician. Temi Dollface

In 2016, Afropop took over the Nigerian Music Industry. A new vibe was infused into the the Nigerian Music sound; new faces like Simi, Temi Dollface, Falana, Falz, Mr. Eazi, Bez, Ric Hassani, Adekunle Gold, Johnny Drille (Be sure to google them) played major roles in this.

This led to worldwide acclaim and signs to international labels for the likes of Tiwa Savage who got signed to Roc Nation; Davido, Wizkid, Tekno and Ycee to Sony Music Entertainment. Also this new world appeal earned Wizkid and Kash-lo a well deserved Grammy nomination. In all, we can assertively say this new sound moved the African Music industry from a place of comfort to challenging frontiers, changing the sound of music and making strong ties with African lineage as well as contemporary style of music.

Nigerian Artiste, Mr Eazi // Source: Youtube

Nigerian Artiste, Mr Eazi // Source: Youtube