Source: Unsplash

Source: Unsplash

I have found out that Africans are naturally powerful people, which is why we tend to dominate any environment we find ourselves. However, it is due to this trait Africans have that causes us to embrace fashion trends that accentuates this characteristic.

Back in the day, ladies wouldn’t even dare to think of getting a haircut let alone going the extra mile of actually getting it. This fresh new trend is making the hair of many ladies breathe again. I particularly, am a fan of the bald look; the thing is, I have a thing for ladies who cut their hair. I think it’s daring, sexy, and ultimately alluring. The baldie-locks has a way of locking the attention of people each time a lady walks by rocking the look.

The baldie locks look isn’t being rocked by only ladies, men also have chosen to get rid of all the thick dark curls taking up space of the beautiful scalps.

Source: Pexels

Source: Pexels

The look is often times accompanied by big earrings and dark bold shades – to give it the mean feel. Some people have said that they are in love with the baldie-locks mainly because it is very easy to maintain and it accentuates jewellery, body shape, and outfits. While some others have said that they chose the look because they thought they’d look fabulous in it and it turned out they were actually correct.

The baldie-locks has now become a common sight on the streets of Africa, runways, television shows, and social media pictures.

Source: Unsplash

Source: Unsplash

If this trend continues, what would it mean for the hair industry?

It surely would mean a drop in the sale of weavons and hair attachments and a huge boost in the sale of wigs for women. However, I think this is one trend that sweeps the continent for a brief moment and everything goes back to the way they used to be, but if for any reason it doesn’t go away in a hurry, hair marketers and brands should diversify their businesses into production of wigs (head coverings) and also baldie-locks treatments. Your customers would love you.

Let me go join the trend; getting tired of my hair already.

Tomorrow’s Africa


Source: Unsplash

Source: Unsplash

Whether you believe the sub caption of this article or not, it’s actually the truth. Africa is now in a position where it is ready to take on the world and according to a speech rendered in Nigeria by one of its former president Olusegun Obasanjo. He highlighted that Nigeria should focus on something he called the 5 Ps to national growth and development.

1. Politics

It is popularly referred to as a dirty game in this part of the world but contrary to popular belief, it is the life wire of the economy. If Africa must work, governance must work optimally.

2. Population

Africa is fast becoming one of the most populous continents of the world and this definitely translates to a large workforce both mentally and physically. Population concerns must be adequately addressed as soon as possible.

Source: Unsplash

Source: Unsplash

3. Protection

Food security, National security, living security and so on are areas where Africa must strongly look into to enhance peace and prosperity around its borders.

4. Prosperity

The time for Africa to stop talking about poverty is now; she should learn to talk more about prosperity as we are a prosperous continent. Rich in mineral and human resources; equipped to take the world.

5. Partnership

No nation is an island, to make extensive progress we must learn to work together. We must lock fingers (hold each other’s hand) and walk the face of the sun together – just trying to be poetic.

Tomorrow’s Africa is one trend we are set to see in the coming years; wait for it.

Why are we talking about it now? Just so we will be able to say “we told you so”.

Resolution Failure


Source: Unsplash

Source: Unsplash

It is a trend to see this trend, trend every single year – did you see what I did there? Cool right? I’m getting my new year’s vibe on. Well, moving on, the New Year’s resolution is a global trend that both you and I have grown very accustomed to. I bet you made new year’s resolutions already, what did you choose to do, do differently, or stop doing altogether this new year.

I hate to be the bearer of bad news but did you know that every New Year’s resolution has a 35% failure rate due to a number of reasons.

1. Lack of commitment

Some New Year’s resolutions are destined to fail from the outset because the party involved was carried away by the moment and enveloped in the euphoria of a new year with endless possibilities and therefore neglect the responsibility of commitment.

2. No tracking

It’s one thing to set a goal but more importantly you ought to be able to track them. The sight or feeling of progress spurs your tenacity. If you monitor your progress on your New Year’s resolution you will certainly make more progress with it.

3. Incompetent drivers

Why did you make that resolution in the first place? Whatever the reason might be, if it isn’t strong enough to continually motivate you, by the end of this month you would have forgotten that resolution.

Source: Unsplash

Source: Unsplash

For your New Year’s Resolution to remain as clear and attainable as you would love it to, you need to be determined and dedicated, otherwise, when this trend shows up again at the beginning of next year, you would be jumping in on this bandwagon all over again.

Trends of The Future


Source: Unsplash

Source: Unsplash

Before I begin this article I want to say a Happy New Year to all our faithful readers. We do what we do because we know that it’s useful to you, thank you for keeping us going. 2018 was definitely an amazing year but as it comes to a close it heralds the coming of an even more exciting year. Stick around while we walk through the year holding each other’s hand.

In this article we have put together 10 trends you are sure to see in 2019.

1. Female inclusion

2019 is surely going to see a huge influx of women into more and more facets of the African economy. The feminists have only just begun; more movements promoting women rights and inclusion are sure to take the airwaves.

2. Upped antae

What we saw in the entertainment industry in 2018 was a tip off the iceberg compared to what we are poised to see in 2019. Music and movies are going to take it up a notch with picture quality, story lines and everything else that contributes to putting out great work.

3. Worsened or Improved Traffic

We know the curse of developing countries (which nearly every country in Africa is) is terrible traffic; gridlocks here and there. In 2019, the governments are going to either take a deliberate action in getting rid of this problem or allow it plunge into utter chaos.

4. Technological advancements

In 2018 we saw the rise of artificial technology and financial technology; I can’t even to reveal to you the magnitude of things brewing in this sector. Guess I’d just let you see for yourself as they unfold.

5. Healthier dinning

In 2018 we saw the rise of the health conscious consumer. With that established, in 2019 we are set to see every consumer become genuinely health conscious and this definitely will sky rocket the sale of vegetables. So if you are into the veggie market, 2019 is going to be an explosive year for you.

6. Seriously fitfam

Beyond individual decisions to keep fit, organizations and schools are going to take this a little more seriously to cater for the physical and mental well-being of staff and students respectively.

7. Exploding marketing creativity

Creativity certainly tipped the scale in 2018 and 2019 is going to be much more explosive. Marketing communications will be a little more aggressive and creatives will be more exciting. Wait for it, you’ll see it in the malls, on the road, tv, radio, and everywhere else you go.

Source: Unsplash

Source: Unsplash

8. Battle for influencer marketing

2018 saw many millennials open a new stream of income known as influencer marketing. Using social media platforms, a couple of individuals have given brands and marketers the ability to immediately engage with consumers. 2019 is going to see a ton of battles to attain such status in Africa and also maintain the large influx of cash.

9. Sporty action

This one is certainly my favourite and I don’t have to tell you why. In 2019 we are going to have the African cup of Nations (AFCON) and the FIFA Women’s World Cup. Just so you know, South Africa qualified for the first time to this tournament; the Bayana Bayana are surely going to put up a fantastic show.

10. Increased middle class

No one wants to stay at a spot for too long; in 2019 we are going to see an increase in the middle class as many Africans are going to work tirelessly to improve their livelihood. This is good because we are sure to see new businesses spring up, which means more entrepreneurs, more employment, and income.

Well, there you have it, 2019 in focus.

If you TINK we missed out on any, kindly let us know in the comment section below and during the course of the year, if you spot a trend, kindly hit us up and we will publish it.

Have your best year yet!

Up a Notch with OOH


Source: Unsplash

Source: Unsplash

In reaching the desired target audience there’s really no one size fits all strategy, which is why I encourage brand managers and marketers to employ a more pragmatic approach. One strategy that made a certain brand successful may knock yours out of the market. There are many channels to reaching the desired target audience but one very effective channel, although not entirely measurable at the moment but it is very efficient and that is the out of home (OOH) advertising.

Zimnat and JCDecaux won Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest campaign in Zimbabwe. Zimnat’s winning Out of Home Campaign was to execute a strategy that entailed a vehicle rammed into a building to create product awareness, talkability and innovation throughout Harare. – Bizcommunity

Source: Bizcommunity

Source: Bizcommunity

This sprung new life and excitement into creativity and marketing communications in Southern Africa and now JCDecaux has entered Nigeria in a view to replicating its successes in other countries.

OOH has contributed extensively in giving African nations a face-lift and they are taking it up a notch with exceptional creativity. This type of advertising is an integral part of the economy and if you intend to improve the visibility of your business or brand, you ought to take advantage of every opportunity OOH offers.