Rewriting The African Narrative

 SOURCE: Africa Geographic magazine

SOURCE: Africa Geographic magazine

REWRITING THE AFRICAN NARRATIVE IS THE AFRICAN MAN’S CONCERN.

The African narrative has long awaited an embrace from Africans; however this assumed waiting isn’t long anymore. Africans are beginning to rewrite the African narrative and display to the world the beautiful sides of the continent.

Africans love Africa. The believe that “if the past cannot be rewritten, then the future can” is a song on the lips of very passionate Africans who desire to cause positive changes and development in the continent.

Clearly, Nigerians are tailoring their focus on achieving some of the SDG goals. These goals which include addressing health, education, poverty, environment, etc are the core of societal challenges. Social entrepreneurs, Non- governmental organizations, private companies and a host of many other individuals and set ups are on the drive to cause a change and rewrite the African narrative. This can only be done by addressing the issues in the great continent, Africa.

The community called Makoko in Lagos seem to be a hub where Nigerians are interested in making an impact. It’s a local community where most of the residents are uneducated. The birth of “Slum2School Africa” by Otto Orondaam is an evidence of the drive for the betterment of Africa. Slum2School is an organization providing education to children living in slums and remote communities across Africa. A large number of children are able to receive good education because of this impact. Just recently, the United States Ambassador to Nigeria became a Slum2School ambassador.

 SOURCE: African Heritage Foundation

SOURCE: African Heritage Foundation

Also, other initiative like “Kindle Africa” is rewriting the African narrative. It’s a social development organization aimed at eradicating poverty in Africa by improving access to education for vulnerable women and children in urban slums and other underserved communities.

Bilikiss Adebiyi-Abiola is a Nigerian entrepreneur and innovator, and founder and CEO of WeCyclers. This Lagos-based company is focused on giving low-income communities in developing countries a chance to capture value from waste and clean up their neighborhoods through an incentive-based recycling program. Her initiative is genuinely changing lives for the better and empowering a new generation of young micro-entrepreneurs in the process.

Just recently, a new project by Idia Aisien, the award winning TV host just shows how passionate Africans are concerned about the African narrative. The project called the “International Development in Africa” is aimed at creating stories that will change Africa’s narrative and influence peace in the continent.

There’s a trend in the development space of Africa. The African continent will experience passionate people who are extremely driven to serve and make an impact. These services and impacts will better develop the continent thereby promoting a great narrative.

Volunteering is also a great cause Africans are pursuing in order to assist those who have started already. It’s never a one man’s ability.

In realizing the current number of Africans who are interested in the continent and offering solutions for further development, there are still many more coming. We’re rewriting the African narrative.

 SPURCE: JourneytohelpAfrica

SPURCE: JourneytohelpAfrica

The Genderless Economy

SOON THE WORLD WILL NO LONGER SEE GENDER, NO MORE MALE OR FEMALE.

 Source: Pexels

Source: Pexels

Everything in the world is going “less”. Less of this and less of that is the trend that’s taking the world by storm. I presume you have heard the phrase “less is more”, “go minimalist” and so on. We have seen the world embark on a cashless economy agenda, although a few nations on this side of the cardinal points have yet to catch on. We’ve also seen the world embark on a paperless economy agenda but right now the campaigns to this new trend, “Genderless Economy” are running and they are gaining worldwide recognition.

Women have stood up to say they can no longer be second option as they too can do what their male counterparts are doing.

This trend has seen a massive inclusion of women into sports, weight lifting, politics, and many other activities that used to be reserved for the man. Following this, comic companies especially in Nigeria have actively begun to create female superhero characters as they too can be heroes or heroines if you like. Super hero curation company, Disney, have also begun to roll-out products that appeals to their female audience.

Advertising has become more empathetic to the female community. Very recently an ad ran in Nigeria which posed the woman as a strong do-it-all personality and the ad came under fire. They said that in as much as the woman can handle all of these, should the man just sit and watch them do it all #WifeNotSlave. Globally, we are seeing movements like the #MeToo and #LikeaGirl empower women and a much more global scale.

This trend is certainly leading to a Genderless Economy, a world where there is no discrimination between women and men, a world where women aren’t thought of as weak and unintelligent. The question in forms that ask for gender will probably be deleted.

Yet I wonder, when the world no longer sees sex would men still be chivalrous towards women, will they still be gentle?

Just TINKing.

Music Marries Movies

MUSICIANS ARE BEGINNING TO TAKE UP LEAD ROLES IN AFRICAN MOVIES

 Source: Unspalsh

Source: Unspalsh

It always makes me happy when two separate entities are joined together in holy matrimony. Well in this case, I’m not sure how holy this matrimony is but I like the idea of a joining. Although this trend I’m about to reveal is the norm in many European countries and the Americas, but it is largely a new trend in this part of the world and it is highly welcomed.

I’m sure you must have noticed that your favourite music stars aren’t just gracing your TV screens in their music videos but have begun to unlock their hidden talent in acting. These musicians have begun to take up lead roles in African movies and they are doing a fantastic job, I must say.

Especially in Nigeria, musicians used to stay away from taking up movie roles but right now not anymore. Two block buster movies form the Nigerian movie industry a.k.a Nollywood has seen this trend to full swing. First was “The wedding party” which had Nigerian music icons Banky W and Ikechukwu grace the screens,

 Source: Ayola.tv

Source: Ayola.tv

and second was “King of Boys” which had Ill bliss and Reminisce join the list of Nigerian actors. By the way, if you haven’t seen any of those movies you are doing yourself a total disfavor.

 Source: Pulse

Source: Pulse

We TINK that in the nearest future we are going to see music artists compete with actors for roles in more African movies. This is definitely going to lead to a speedy and more healthy development in the industry.

This is sure an exciting trend to keep an eye on.

Everyone is a Celebrity

YOU WANT CUSTOMERS TO BE LOYAL TO YOUR BRAND? TREAT THEM WELL.

 Source: Unsplash

Source: Unsplash

I was talking to a lady a couple of days ago and she was really upset about what had happened to her and before the end of the conversation she was so excited, her joy knew no bounds. So this is what happened, I’m sure your eyes are already itching to read a good story, well, don’t hold your breath.

The lady had used an online platform to purchase a particular product and a few minutes she was upset that she was over charged, then she called the customer service line she saw on the product case and they listened attentively to her as she lodged her complaint. A few minutes later, they sent her a detailed apology and refunded the difference. This gave her so much joy and she is loyal to the brand at the moment because she believes she can trust them. This story may sound unrealistic to you due to the part of Africa you live in, but trust this is a true life story.

It has become obvious that marketing has transformed and adopted the “Everyone is a celebrity” philosophy. They now know everyone wants to be treated right, respected, adored, and most importantly, don’t want to feel swindled. So instead of employing countless strategies –that may not work – all in a view to ensure customers are loyal to you, all you need do is treat us like a celebrity and we will continually visit your stores no matter where we are.

 Source: Pexels

Source: Pexels

Restaurants, taxi services, banks, fast moving consumer goods and so on are speedily jumping on this trend and recording a great deal of success. They may not be able to afford bodyguard for customers to usher them around but they are insisting on treating them right.

So if you are yet to board this train, I’m sorry to announce to you that the train has already left you and if you are fast enough, you may just be able to catch up.

Keto Die-yet

THEY SAY LADIES ARE NOW EATING GRASS ALL IN THE QUEST TO LOOK TRIM

 Source: Pexels

Source: Pexels

This one is for all our beautiful African women who know how to keep looking good. The keto diet trend apparently has gotten all our ladies in some sort of weight watching frenzy. Every lady has become very conscious of what and when they eat, therefore, taken to the keto diet option which many people have said is very effective.

Looking good is good business and it starts with what you eat

 Source: Pexels

Source: Pexels

Keto diet is the nutritional option that employs you to consume very low carbohydrates and a lot of protein. This diet system forces your body to live on another form fuel known as ketones produced from the deliver by burning up fat; this is different from sugar gotten from carbohydrate. Someone might say “no no no that’s not what keto diet is about”, well I’m not here to authenticate what you know or didn’t know about this nutritional plan, I’m just telling you the trend that’s currently sweeping Africa.

This trend is powered by the constant quest for self-love, everyone wants to feel good and look good, we want to be turn necks when we pass by and we subconsciously seek approval from others.

People marketing these products have tapped into this subconscious mindset of Africans and have made a ton of money –great marketing strategy. Back in the day salad wasn’t something you consumed as a meal, it was for when you felt peckish or wanted something different. Today, it’s become main course and is now being sold at street corners.

 Source: Pexels

Source: Pexels

The increasing want for beauty by African will never stop so this is a trend you might want to take advantage of for that new product you are about to launch.

Be sure to say thank you to TINK for pointing you in the right direction.