Say No to Vaccination

MOBILE DEVICES HAVE GOT OUR NECKS BENT, EYES BULGING AND FINGERS TAPPING.

 Source: Unsplash

Source: Unsplash

You probably may be asking yourself if we are being serious right now. Do we literally mean to say no to vaccination? Vaccination is the reason Africa has nearly kicked out polio and a large number of diseases that affect infants and also helped win the fight against Ebola. Vaccination is the reason, in my opinion, malaria is impotent in Africa. So how do we say no to this? This article really is about saying no to a new type of epidemic that has broken out among people especially millennials, so keep reading a little longer to see the perspective.

As we know, lifestyle is periodically evolving globally, particularly Africa as many factors driving these changes didn’t exist yesterday. I’ve heard stories about the difficulties our fathers experienced while trying to woo our mothers who were living in a different place far from his loving eyes. Little wonder why they used to say that they’d cross a thousand sees just to get a message across. But, these days all those hassles have become stories of we tell when we are at the dinner table because all we need do now is collect her number.

 Source: Unsplash

Source: Unsplash

We spend most of our time these days looking down on our mobile devices, everything we need or do can be actualized with one click of the button. My sister doesn’t even know where the market is, she buys all of the groceries from Instagram retailers, I remember the last shoe I got was from an e-commerce website and these were done using the phones. If we aren’t purchasing something, we are virtually hanging out with friends, or uploading and downloading something. The mobile devices, buoyed by the internet have opened a portal to endless possibilities. More like exposing the world to an extremely contagious virus; reminds me of World War Z by Brad Pitt. Even though this innovation has dramatically reduced the time people spend communicating with one another, eye to eye, it has in a solemn way improved connectivity.

 Source: Unsplash

Source: Unsplash

So, what’s the invention for the future? Would everyone keep looking down on their screens instead of looking straight to the man standing next to them? Well that’s a thought for another day; however, businesses and certain individuals are saying no to vaccination as the mobile device makes it extremely easier for them to reach their desired audience.

So I TINK that the world is going to embrace this endemic for a pretty long time.

Fast Moving Consumer Vids

VIDEO IS THE MOST CONSUMED MEDIA CONTENT TODAY- NO BRAINER, RIGHT?

 Source: Unsplash

Source: Unsplash

Despite the technicalities of putting video contents together, it has seamlessly become the most consumed content in media today. I don’t think this should surprise anyone as videos are obviously more engaging. In recent times, the amount of video contents on social media daily has dramatically increased, fitting into every genre, music, business, DIY’s, random videos and so on. A report released by biteable shows that:

• 500 million people watch Facebook videos every day,

• social videos generate 1200% more shares than text and image content combined,

• over one billion subscribers on Youtube,

• Facebook videos get more reach than any other type of post (135%),

• Do It Yourself (DIY) videos on you tube have grown 70% over the years.

 Source: Unsplash

Source: Unsplash

People no longer stress with syntax and punctuation errors in articles as they easily make their message into video format. Videos are a great medium for communication because they stimulate the audio visual senses thereby making it easier to remember. This concept bears semblance to the old Chinese adage which says, "What I hear, I forget, what I see, I remember and what I do, I know". Simply put, the message is better conveyed because the audience is better engaged. This is why you see more views and shares on a video post than photos or text post.

This has spurred marketing communications of various organizations and individuals to opt for video contents in advertising their brands. After all, creating an experience is what advertising is about and videos help deliver the desired experiences better than other content formats. According to google, about 50% of the social media population, before purchasing a product or requesting for a service, searches for videos similar to that service or product. We are all guilty of this, I mean, who isn’t?

 Source: Unsplash

Source: Unsplash

Furthermore, biteable also stated that companies that use videos in their marketing have 27% higher click through rate and 37% higher conversion rates than those who do not.

Since videos have joined the Fast Growing Consumer Goods family, it simply means that the number of videos that would be produced in the nearest future would likely crash some sites. So websites should start thinking of increasing bandwidths because the videos are coming.

Rise of the Green

WHAT YOU PUT INTO YOUR MOUTH IS ARGUABLY THE MOST IMPORTANT THING TO YOUR BODY.

 Source: Unsplash

Source: Unsplash

A friend of mine got ill once and she was complaining to me about the ailment. As she started highlighting the effects of the ailment she mentioned loss of appetite. Immediately, my doctor cap came on. I always advocate for people to ensure they eat something whenever they get sick even if they have to force the food down their throats as your body needs food to function optimally and the more you stay away from food, the more powerful the ailment becomes.

The paragraph you just read was just to buttress the importance of eating but here is what this article is truly about.

The other day, a colleague of mine asked me to totally cut out processed food from my diet and stay strictly organic if I wanted to lead a healthy and long life. I thought to myself, I do not have a farm so how in the world am I supposed to stay organic? A huge percentage of foods consumed in Africa are processed and not everyone gets to have access to organic meals as they ought but this is gradually changing.

 Source: Unsplash

Source: Unsplash

Africa is beginning to see the rise of the green, as African consumers become the more health conscious and are going for organic meals. As a result, there has been an increase in the number of green product retailers, thereby enhancing the ease of access to the desired organic meals. The health benefits of green –vegetables –are tremendous. They are very rich in vitamins and minerals, low in cholesterol, boosts immune system, ensures strong bones and vitality, they enhance skin health, they prevent obesity and diseases and so much more. Processed foods on the other hand have been found to be harmful to the body over time.

 Source: Nature

Source: Nature

What does this mean for many FMCGs?

It means that as 2019 is gradually ushered in, some FMCGs are sure to record a drop in sales as the movement against processed meals will heighten among consumers. However, if these companies could come up with communication strategies enlightening consumers about the health benefits of their products, then they are sure to stay in business otherwise they stand the risk of being phased out. Consumers across the content are strictly considering the health implications of what goes into their bodies.

The Future Is a Merger

THE ONLY WAY FOR AFRICAN ENTITIES TO STAND A CHANCE IN THE GLOBAL COMPETITIVE PLAYING FIELD IS FOR THEM TO CONSIDER MERGING.

 Source: Pexels

Source: Pexels

There is a saying, “if you want to go fast, go alone, but if you want to go far, go with people”. This sentence has proven to be very true in many instances. TINK of all the big things you have seen people or mega organizations do, none of them have been achieved by one man, he or she always had a number of people supporting him. Little wonder why they say “a stick of broom is easily breakable but a bunch is unbreakable”. There is strength in number after all.

But where are we going with this?

From this video by one of Nigeria’s most decorated pop culture influencer, MI. It is evident that the future is about mergers. Those who have consolidated efforts to build an empire or community have gone ahead to imprint their names in the hearts of people globally, but those who didn’t tend to only excel for a while and that’s it.

This trend of wanting to be weaned or go solo in various industries is largely resident in Africa, which is why there are hardly any family owned businesses in the continent that have thrived for so long. Most family owned businesses that have lived through time are largely resident in Europe and the Americas.

Furthermore, I would have you know that Shazam –a foremost music finder app has joined forces with Apple. This is a laudable feat as those who love Shazam would love Apple and vice versa. Also, Nielsen –one of the topmost consulting companies in the world has joined forces with Publisher Research Council (PRC) to launch a fused survey in Johannesburg South Africa called Fusion. Fusion is set to change the art of survey as we know it.

 Source: Pexels

Source: Pexels

The merger trend is so much of a big deal in many mega institutions and developed countries as they have realized that they can certainly do more if they work together.

Therefore, if Africa is going to stand a chance in this highly competitive global market, then it should follow the merger trend; because The Future is a Merger.

The Ultimate Invasion

BUDWEISER TAKES NIGERIA BY STORM

 Source: Brand Spur Nigeria

Source: Brand Spur Nigeria

Whether or not you like to drink, this article is certainly for you, especially if you love to have a good time. But before I carry on with the purpose of this article, let me seize the opportunity to straighten out a few people. Often times we see people, mostly men who go through seemingly daunting situations and the next move they make is to rush to the bottle. Please stop it! That is not drinking responsibly. No bottle was made to plunge you into the situation you found yourself; every bottle was carefully brewed to help you be merry. This is why only great men drink.

Now that that’s out of the way, let’s discuss this invasion

 Source: Olisa

Source: Olisa

Budweiser also known as the Bud or Buddy, if you please, is a premium brewed brand by ABinBev. The Bud officially launched itself into the Nigerian market in 2018 as it rode predominantly on advertising during the world cup events. Using some meticulously thought through digital and offline campaigns, the Bud further increased its footprint within the country. Every marketing communication strategy deployed by the brand has proven to be effective so far, from branding to shopper marketing to advertising and to experiential, as young men and women who visit clubs, bars, lounges and other places request to have a taste of the Bud.

Since its launch, the Bud has given other top market players in the beer industry a run for the money as it has invariably garnered some of the market share which was formerly controlled by other players to itself and now The Bud plans the ultimate invasion with a one of a kind experiential event called BudX in the heart of Nigeria.

Despite the super saturation the beer industry currently experiences, the Bud found its way to shine and commence a total take over as though it were a UFO.