It's 2 Days to Tech Trends Talks, Are you Ready?

It's no news that the World has gone Digital and Global is fast becoming a global village. Technology is taking over old processes and procedures. In all this Africa, isn't behind. Today, Nigeria could be mentioned as Africa's leading tech Hub. TINK Africa, a Trends Intelligence Network in Lagos wishes to welcome you to another edition of their Special Monthly Meet Up. The TINK Africa Special meetups tracks trends and discusses topical issues that affect Nigerians and Africans at large across diverse scopes. This month, they will be dissecting and forecasting the future of technology in Africa

This Saturday, August 5, 2017 join these top industry players at the Tech Trends Talks event as they lead the conversation on Predicting Trends in Africa's Tech Ecosystem.

 Panelist: Muywia Matuluko, Co-founder, Editor-in-Chief, Techpoint

Panelist: Muywia Matuluko, Co-founder, Editor-in-Chief, Techpoint

 Panelist: Wole Ogundare, Managing Director, Yudala

Panelist: Wole Ogundare, Managing Director, Yudala

 Tristan Hall, Product Manager (Mobile), Samsung electronics, West Africa

Tristan Hall, Product Manager (Mobile), Samsung electronics, West Africa

Featuring: Insightful Discussions | Master Class | Networking

To attend, fill form HERE

 

 

Nigerian Advertising, Take a Look at What UK is Doing

Nigerian Advertising, Take a Look at What UK is Doing

Advertising in Nigeria seems to be holding on tight to old ways and expressions. An industry that prides itself as “Creative”, the Nigerian Marketing and Communication space has proven to be very undeserving. Rarely do commercials are here sell products in creative and brilliant ways, at least never enough to make it to the ‘Brilliant Ads” page.

But beyond a lack of creativity there also are many modern day tone deaf expressions in many Nigerian adverts. Take for example, any detergent or food (especially bouillon cube) ad, would portray the woman as the hero of the house, sweeping, cleaning, cooking and stuck in the kitchen, sometimes supported by her little daughter while the boys are left playing football outside, the men watching football or doing other “fatherly duties”

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Obaranda is Giving Life to Every Day Nigerian Moments

Obaranda is Giving Life to Every Day Nigerian Moments

One young Nigerian Illustrationist/Cartoonist, Justin Irabor is drawing Organic attention to himself through his weekly comic series on Obaranda. Heavily clothed in Humour and delivered with the most unpredictable satire, in less than one year, Justin has kept a fast growing number of his fans and followers coming back to his Obaranda yard. With characteristic bright pop colours, Justin is telling everyday relatable Nigerian stories in the most amazing way.

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Radio, Nigerian Music and Pop Culture.

IN NIGERIA TODAY, RADIO PLAYS A MAJOR ROLE IN SHAPING POPULAR CULTURE ESPECIALLY IN THE COUNTRY'S LOCAL MUSIC INDUSTRY. 

The Nigerian music industry has grown into one of the country’s major cultural exports and it continues to gain more international acclaim daily while inspiring trends in many cultural contexts.

Across the Nigeria media, Music plays a key role in local culture, for many millennials and popular culture. From dance, to slangs to lifestyle, music in Nigeria holds down pop culture like no other media. Interestingly the Nigeria media space has turned to embraced tightly new media in a rather commendable way. Being the country with one of the largest active internet engagement in the African continent, one would think the web would by now take over exclusively the shaping of culture and its expressions.

As far music is concerned in Nigeria, internet plays a role but there is a medium in almost every home shaping the industry a little bit more than we may know or admit and that is Radio. Radio has been considered as an effective tool to disseminate various forms of information and has been rated by many to be the most powerful mass media for broadcasting information quickly

 Davdio at the Beat Fm, Lagos Christmas Party / Via thenet

Davdio at the Beat Fm, Lagos Christmas Party / Via thenet

The Nigerian Radio space has remained vibrant and activing shaping new and emerging culture in the country’s music industry. Labels, music agencies and artistes still spend big on radio airplay. Radio being a key medium reaching all from the top to the grass root stays dynamic and vital in music distribution till date. In today’s Nigeria, internet penetration has improved citizenship and mass awareness in governance, this may also be seen in music distribution but this has not taken over the key role radio plays in the country. With over 150 active radio stations serving the different regions of the 36 states across the country, this huge number stands bold in the face of TV (Pay and terrestrial) in the country.

With the strong role radio plays in shaping culture in Nigeria it is only easy to see why labels and media agencies spend big on airplay. Success for many artistes and records today still gets measured by airplay. Media tour for many artistes beyond the internet starts and ends with visits and interviews at radio stations, basically due to the medium’s effectiveness.

Beyond radio airplay, radio programs have built artistes and promoted pop culture, enforcing culture through interviews, talk shows, and guest co-hosting by musicians and growing acts. Many Radio houses secondarily are also leveraging the platform in organizing events off-air which prominent features of local music acts,  thereby reinforcing their influence on music culture in the country.

Jumia Food: One more Food App to Get you Out of Hunger

JUMIA FOOD APP MAY JUST BE STANDING OUT IN AFRICA WHEN IT COMES TO FOOD DELIVERY, EVEN RIGHT HERE IN NIGERIA. 

Though fintech and online retail stores are flourishing in Nigeria, one cannot say same for food tech in the country. With a handful gathering of food apps in the country, many Nigerian are not adopting the culture yet. However, a slow but gradual success is being recorded in the industry and there seems to be an actual future for food tech in Nigeria.

That said, I doubt any food delivery account in Nigeria be complete without mentioning JumiaFood. Why? Well here is why, JumiaFood with an impressive and Characteristic Jumia type marketing, has gained all the right publicity in Lagos, spreading into Abuja, Port Harcourt and other parts of Nigeria, in a away most other apps have not. By buying over HelloFood, this company "took hold" of the food delivery world in Nigeria>

The JumiaFood Nigeria app lets consumers find and order food from restaurants around them. The app today stands among the leading food delivery apps in Nigeria (if not the leading), with a friendly interface and an easy to use platform. The app lets the users estimate delivery time, preorder and filter restaurants and also the platforms notifies users when restaurants are running deals, basically what every other food app would offer. But Over the years, JumiaFood has gained popularity in Nigeria like it has around other major African countries. Buying over the successful food tech company, HelloFood was a huge highlight for Jumiafood.

Wanna try it out? Download the Jumiafood app Here on andrioid and HERE on iOS.

Building up to the release of our comprehensive report on “The Future of Food in Africa”, TINK Africa is focusing on Food and Drink in Nigeria, Africa and the World. From new technologies in the food industry to new packaging ideas to New 21 Century African kitchen. Stay with us to get the full report here on our website.