Advertising in Nigeria seems to be holding on tight to old ways and expressions. An industry that prides itself as “Creative”, the Nigerian Marketing and Communication space has proven to be very undeserving. Rarely do commercials are here sell products in creative and brilliant ways, at least never enough to make it to the ‘Brilliant Ads” page.
But beyond a lack of creativity there also are many modern day tone deaf expressions in many Nigerian adverts. Take for example, any detergent or food (especially bouillon cube) ad, would portray the woman as the hero of the house, sweeping, cleaning, cooking and stuck in the kitchen, sometimes supported by her little daughter while the boys are left playing football outside, the men watching football or doing other “fatherly duties”Read More