Fashion; A Ground To Create Solutions.

NEED+ SOLUTION + RECOGNITION = FUTURE OF FASHION

 Source: Unsplash

Source: Unsplash

The fashion industry which was first developed in Europe and America is currently a globalized industry with clothing and accessories being imported and exported from different countries.

The fashion industry is identified as a creative industry where styles are birthed and reinvented. Fashion enthusiasts are flooding the internet and Instagram is identified as the top space to show case their works.

Fashion has exceeded clothing and accessories only, other elements are beginning to illuminate in the industry.

The ability to see through future happenings has led to the birth of Fashion shows, fashion runways, fashion week, fashion bloggers and fashion consultants. To some, fashion is a career and while to others, it’s a lifestyle that sprang from passion.

The fashion industry encompasses the design, manufacturing, distribution, marketing, retailing and promotion of all types of apparel (male, female and children).

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Just like in other countries, Nigeria isn’t left out in the fashion space. Nigerians are known to be fashion lovers and there are several top fashion leaders who are Nigerians. Fashion and Lifestyle are mostly tied together in the blogosphere, hence a large number of Nigerian bloggers love fashion.

Fashion has grown beyond just clothing to become a lifestyle and from observation, it’s the trend that the industry will explore. Fashion enthusiasts will begin to create solutions to their own kind of fashion needs which will end up being embraced by others. A typical example is Chimamanda Adichie who some time ago launched a “Wear Nigerian Campaign” where she has decided to dress in Nigerian brands in all her public appearances (seems more like a signature). Amongst other fashion designers in Nigeria, these are some of the trendsetters : Folake Folarin-Coker, Duru Olowu, Deola Sagoe, Mudi, Frand Oshodi, Mai Atafo, etc.

Last week, BBC news spotted Ade Hassan who’s the CEO and founder of Nubian Skin. She’s a fashion enthusiast and one of the first females to sell nude underwear for different skin tone. For her, the intention was to produce nude tights to match her skin tone which blew up to becoming a business where she creates lingerie and hosiery for a range of skin tones. She’s set out to “redefine nudes” and it’s evident that people can relate with her product which she’s used to create a brand which launched in 20014. According to her, she grew from 50 to 20,000 followers in four weeks (organically) by using Instagram and Twitter to spread the word.

What story can you tell about her fashion brand and other fashion brands who are dishing creative styles? The need to create solutions to fashion needs accompanied with recognition is the future of the Fashion Industry. These solutions are celebrated and embraced worldwide by individuals with different fashion sense.

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NEED+ SOLUTION + RECOGNITION = FUTURE OF FASHION

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Olamide’s “Wo”: Another win for the streets

Olamide’s “Wo”: Another win for the streets

2017 has indeed been a good year for good music in the Nigerian music industry. With the steady and gradual redefinition of sound in the industry away from the older upbeat, fast tempo tunes to more laid back, chilled tunes. A fresh sound that is being celebrated by many as a breath of fresh air. Alternative sounds like those of the Nonso Amadis, the Odunsi’s, the Teknos, the Runtowns and the Mr Eazis have worked their way into mainstream. Following increasing pressure on the Nigerian music industry by international demands to “go global”, artistes are clearly working on writing better lyrics, reinventing the old “Kpangolo” afropop sound and adapting more international sounds, of trap, R&B and new school Hip Hop.

Generally, the Nigerian music industry this year has proven to be more tolerant for newer and more experimental sounds away from the usual street-hop and club anthems. In this new wave of sound, Olamide who thrived massively in the 2014 – 2016 reign of Street hop sounds has been found struggling since the release of his sixth solo studio album title “The Glory”.

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Meet Daniel Obasi

Meet Daniel Obasi

DANIEL OBASI IS A YOUNG NIGERIAN STYLIST, DOING AWAY WITH THE NORM AND LAYING THE BLOCKS INTO THE FUTURE OF CULTURE AND FASHION

Creating a perfect synergy between culture, fashion and art; Daniel Obasi does a lot more than just style but evokes thoughts across cultural preservation and rests on the boarders of art to tell his fashion story.

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"Ghana must go" bags now #8000

"Ghana must go" bags now #8000

So you are telling me after I pay through my nose or that of my family's for my visa and then my ticket and you know let's say I am going for my masters, I would now buy ghana must go bags for 8000 naira; under the claim that it is a tote bag and it is a respected fashion brand?

It’s usefulness and fame in Nigeria arrived in late January 1983, when the President of Nigeria, Alhaji Shehu Shagari, held a press conference and ordered all immigrants without the right papers to leave the country within a few weeks. There were over two million people; one million were Ghanaians, and the rest were from a mix of other West African countries. “If they don’t leave, they should be arrested and tried, and sent back to their homes. Illegal immigrants under normal circumstances, should not be given any notice whatsoever. If you break a law, then you have to pay for it”, he said in a statement.

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Many shoes in one

A SELF-ASSEMBLED FOOTWEAR HAS BEEN LAUNCHED TO SAVE TIME AND LABOUR 

Ki Ecobe which will only be launched on the completion of the kickstarter project which is $20,023 gone on $30,000. It is a "KI ecobe is a self-assembled modular shoe that uses no toxic adhesives. The end user assembles the shoe making the manufacturing process much less labor intensive." 

KI ecobe allows the consumer to express his or her character by selecting materials and colors and custom building their own shoe on our online store.

With 10,125 shoe combinations with straps, boots, out-soles & in-soles, laces and an easily washable feature with the machine and being able to convert from shoe to slippers in an instant; KI ecobe is selling more than just the dreams of being able to wear one shoe in so many ways but with ease and comfort.