Anim-A-frica

AFRICA SET TO START ROLLING OUT ANIMATED MOVIES AFTER MAMA K’S TEAM 4 BAGS DEAL WITH NETFLIX

Source: The Source

Source: The Source

This is certainly an awesome feat Africa is fixing to attain. Truth be told, there isn’t any nook or cranny in Africa that didn’t have its children grow up on cartoons. Cartoons have always been an integral part of a child’s formative years. They spur the imagination, break boundaries, correct vocabulary, and open you to a whole new world of possibilities. Sadly, it seems like the cartoon culture in Africa is dying but a young group of female writers and designers have risen to save the day.

Netflix is set to join forces with Cape Town-based studios – Triggerfish Animation Studios and leading London based Kid’s entertainment specialist CAKE to produce an award-winning animation Mama K’s Team 4. Netflix, during the week, announced this partnership and the whole of Africa is currently waiting to download as soon as the production is available. I am particularly excited because it’s more like a dream come true – let me keep my inner child in check for a second so I don’t digress.

Source: Quartz

Source: Quartz

Mama K’s Team 4 tells the story of four-teen girls living in the neo-futuristic African city of Lusaka, Zambia who are recruited by a retired secret agent still committed to saving the world. The series joins Netflix’s growing slate of original animated programming designed for kids and families everywhere, brought to 190 countries by artists from around the world. Written by Zambian, Malenga Mulendema and designed by Cameroonian artist, Malcolm Wope, it draws visual inspiration from retro-’90s R&B and hip hop girl groups - Quartz. It is a beautiful story of 4 seemingly regular Zambian teenage girls who are committed to saving the world.

I TINK that this venture is timely as it is poised to save the cartoon culture among African children, spark up creativity among African writers, designers, and developers, and also inject a huge dose of entertainment to our screens.

This is certainly going to be the first of its kind as a lot more will come from the stables of Africa in the coming days. *fingers crossed*

Light in a Dark Place

GOOGLE LAUNCHES A NEWS INNOVATION CHALLENGE TO ANSWER THE QUESTION OF SUSTAINABILITY IN PR IN THIS POST DIGITAL AGE.

Source: Unsplash

Source: Unsplash

For a while now, word on the street have had it saying “PR is dead”. Many have come to accept this reality in the post digital age but some public relations professionals have refused to accept it and are not relenting in their publications.

Back in the day, if you wanted to get authentic information you needed to flip through the pages of newspaper, today, you no longer have to as these information will come to you whether you search for them or not and this has given rise to the rapid spread of fake news. We need that credibility and authenticity that PR brings.

Little wonder why Google is launching the first of its kind news innovation challenge in Africa particularly.

Google's mission is to organise the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc - Bizcommunity.

Source: Bizcommunity

Source: Bizcommunity

The GNI (Google News Initiative) Innovation Challenge is inviting proposals for projects from news organisations of every size to address increasing engagement with readers and/or exploring new business models in any form such as subscriptions, membership programs, and so on. Traditional publishers, news startups and associations that aim to build innovative digital media projects are all eligible to apply.

A panel will evaluate the submissions and fund selected projects up to $150k, with funding for up to 70% of the total project cost. The funding will be reviewed against several criteria, including a “sharing component” - for example, a project proposal can include publishing findings or holding a public seminar to encourage applicants to share the knowledge and learnings to others.

The application window for project submissions will open in June, and will extend for one month. More information on eligibility, rules and criteria, and funding will be published on the GNI website - Bizcommunity.

e-gaming; The Next Big Thing Since Gaming

E-GAMING IS ON THE RISE ACROSS AFRICA AND IS CURRENTLY WORTH BILLIONS.

Source: Unsplash

Source: Unsplash

What better way to unwind than to sit on a beach with a glass of Chapman, under the warm sunlight gliding down your skin? I’ll tell you. Its when you get online, enter a game (tournament) and take on an opponent in a very distant city hoping you’d emerge as the winner, or connecting with your friends no matter where they are in the world and have the time of your life gaming away.

Gaming has brought some sense of togetherness to many young people across the globe and they each look forward to spending such moments with one another from time to time. Gladly this has also evolved into an extremely lucrative venture as people are making tonnes of money from e-gaming. Online game developers, online gaming companies, sports betting sites, and so on have become a trend that’s not likely to go away anytime soon. As fibre and internet access is becoming more and more accessible within the continent, countries like South Africa and Nigeria have started to tap into gaming communities around the world.

e-gaming has become a way of life for many South African gamers who are earning a living from the venture. Brands and businesses are noticing this trend, leading to increased investment into this platform. For example, brands like East Coast Radio and Jacaranda FM have partnered with e-gaming platform Mega8 to adequately harness the potential of this market. SuperSport even has a dedicated channel to e-gaming. This allows electronic sports to be accessible all over the country to drive interest in this growing culture - Bizcommunity. According to Nerve Africa, South Africa’s gaming revenue is set to rise to $2 billion in 2019.

e-gaming in Africa is largely driven by Africa's large youth population, easy and affordable access to the internet, increased mobile penetration, and technological advancements. Although the gaming market in Africa isn’t properly structured, the potential of this market is simply enormous and should be harnessed.

A Journey Along the Line

OVER THE YEARS THE MARKETING COMMUNICATIONS SPACE HAS BEEN SEPARATED BY LINES BUT THESE DAYS, THOSE LINES ARE BLURRING OUT.

Source: Unsplash

Source: Unsplash

If you are familiar with the marketing communications space, you certainly will be familiar with the terms below the line, through the line, and above the lines. Marketings communications specialists have also had a hard time over the years trying to define this line, so if you seem not to fully understand it, it’s ok, there are professionals who don’t either.

However, this article is neither planned to define the line nor delve into deciphering those three main lines mentioned above but one thing it will do is to bring to your knowledge the new trend in the marketing space that’s blurring this line more than ever.

So, I and a colleague decided to go to various agencies to see if they could define the line by describing to us what they do. What we found out spurred me to write this piece.

We went to an agency who said they are a below the agency and found out that they also claim to have extensive expertise in all other forms of advertising. This wasn’t peculiar to them as the agencies that claimed aficionado in through the line and above the line marketing were doing the same. Right now, every marketing communications company is practicing something a few have begun to call integrated marketing communications as they have realized that they can no longer live independent of one another.

Source: Unsplash

Source: Unsplash

To run a successful marketing campaign you would certainly need to properly execute strategies on any sides of the line. This way you are surely going to achieve top of mind awareness (TOMA). Agencies who have a hard transitioning have their businesses struggle or worse – die.

Before now it all seemed like everyone knew their place on the line until something called digital started, now there has to be a digital strategy otherwise marketing communications may not be as effective as intended. As a result, the competition is no longer about the medium a client chooses to advertise but about the value the marketing strategy or communication seeks to deliver to both the client and the end user.

In my opinion, marketing communication is no longer through, above, or below the line, it has unequivocally become a journey along the line. Advertising ultimately seeks to deliver a new experience to its end user every other time, create awareness, and persuade them to take action.

The ROI of Sleeping

SLEEPING IS ACTUALLY AN INVESTMENT THAT ALWAYS CERTAINLY YIELDS MAXIMUM RETURNS.

Source: Unsplash

Source: Unsplash

For a while now, TINK has turned its attention to emerging trends among entrepreneurs. Well who wouldn’t? This section caters for the largest source of employment across Africa and accounts for an extensive percentage of the GDP and according to Mckinsey, 22% of the African working age population are starting new businesses every year. This definitely is something to pay attention to.

I am certain you must have heard the phrase “you snooze, you lose”. This phrase turns out to be the unspoken mantra amongst entrepreneurs these days. There’s always something to do, some task to kill, some deadline to meet, and as such, forget to leave sufficient for sleep. In fact, sleeplessness is being romanticised across the continent. You hear two young people having a conversation and one of them is proud of how he hasn’t slept in the past 3 days. If you are found to have slept a whole eight hours and you are assumed to be a business owner, it always comes off as a shocker.

Doctors have said that on the average a person needs between 7-8 hours of sleep but trust me, in Africa those number of hours are too expensive and there are only a few entrepreneurs who can afford the luxury.

Source: Unsplash

Source: Unsplash

There are a number of benefits having a good sleep can give you, and they include as proposed by Health Line;

Regulating your weight

Poor sleep is strongly linked to weight gain. People with short sleep duration tend to weigh significantly more than those who get adequate sleep. In fact, short sleep duration is one of the strongest risk factors for obesity.

Helps you eat healthy

Studies show that sleep-deprived individuals have a bigger appetite and tend to eat more calories. Sleep deprivation disrupts the daily fluctuations in appetite hormones and is believed to cause poor appetite regulation. Sleeping right helps you eat right.

Improves Concentration and Productivity

Sleep is important for various aspects of brain function. For you to function optimally you need adequate time to shut down your system and let it reboot.

Improves your health

Poor sleepers have a greater risk of heart disease, stroke, and a cold. It’s known that sleep quality and duration can have a major effect on many health risk factors as a healthy sleeping culture helps your body repair itself.

Keeps you mentally healthy

Poor sleep is linked to depression. Mental health issues, such as depression, are strongly linked to poor sleep quality and sleeping disorders. It has been estimated that 90% of people with depression complain about sleep quality. Poor sleep is even associated with an increased risk of death by suicide. Those with sleeping disorders like insomnia or obstructive sleep apnea also report significantly higher rates of depression than those without.

Affects Emotions and Social Interactions

I for one I’m usually tired, hungry, and upset when I don’t get sufficient sleep. Sleep loss reduces your ability to interact socially and affects your emotions negatively.

Source: Unsplash

Source: Unsplash

So dump the competition of trying to out unsleep your friends, colleagues, and competitors. Try to get some sleep every now and then, it keeps you vibrant, healthy, and most of all, it gets you paid.