A-Z of Building a Successful Business in Africa

ENTREPRENEURSHIP IS RISING FAST AND HERE IS EVERYTHING YOU NEED TO GROW A SUCCESSFUL BUSINESS IN AFRICA

 Source: Unsplash

Source: Unsplash

Plagued with high levels of unemployment, the African country is faced with an enormous task to create jobs for its exponentially growing population. I love this opening sentence because it goes out of its way to show me that people at the helm of affairs are thinking about their nation’s well-being, but I have a problem with this exponentially growing population bit. I guess those who sell birth control pills are not doing well at marketing.

However, this article isn’t about birth control but about birthing successful businesses in Africa and here is how:

1. Why are you doing what you are doing?

I know you want to make money, I know you want to employ people but if those are the reasons you want to start a business, you will end up shadow boxing till the day your business liquidates. You have to have an ultimate goal –your vision, and what you intend to achieve –your mission. These are beyond nice words for PR and company websites, because when the challenges that are associated with starting a business in Africa hits you, those words will form your character, culture, and drive.

2. Focus on growth not activities.

It is very easy for you to get sucked into a lot of operational activities and you forget to drive initiatives that with foster growth and sustainability. It would be a wrong move for you to let such happen. Decisively deal with the day-to-day tasks but ensure you have ample to implement growth initiatives.

3. All stakeholders must hold stakes.

Do not invest in a startup whom the person in charge has nothing at stake. He/she is likely not to have that extra zeal that sees a company through to success because as soon as there is a storm, the entrepreneur is likely to abandon ship. No one wants to invest in futility so dear entrepreneur do not leave everything to your investors, you must have your own quota.

4. A good product sells itself.

This I have found to be true in all my years of business. If your business is genuinely meeting a need then it is bound to see the future but if your business (products and service) is bad, then shut it down and send me the money so I can help you out.

The trend spotted in Africa that spurred us to writing this article is the increasing number of entrepreneurs. The entrepreneurial landscape in Africa is fast multiplying and in my book, its growth is at par with the exponential population increase.

Watch world, Africa is coming!

So You Think You Can Eat

RESTAURANTS ARE BRINGING THEIR A GAME TO THE FOOD INDUSTRY AS THEY ARE TAPPING INTO CONSUMPTION HABITS TO START TRENDS

 Source: Unsplash

Source: Unsplash

I always jump for joy at the sound of food, truth be told, I don’t know anybody who doesn’t. One secret about me I don’t tell a lot people is my favorite meal. You could meet me tomorrow and ask what my favorite meal is and I’d say something you probably would be expecting but truth is, my favorite food is free food. That smile on your face shows that you agree with me and you love some free food once in a while. As long as it’s free, I’m eating. Although this article isn’t about me but it’s about food. There are a couple of trends being spotted in restaurants across Africa which stem from trends in growing eating patterns and here they are:

Green meal

Due to the growing health consciousness amongst the African consumer (everyone wants to live long), restaurants have adopted the art of serving whole meals. Ensuring that the food has some quantity of vegies and they are served in clean and well ventilated environment.

Personal experentia

The average African consumer is always thinking “Me first and others later”. This has compelled restaurants to device new means to cater for the customer individually and give him/her a personalized customer experience.

 Source: Pexels

Source: Pexels

Game inclusiveness

All work and no play make Jack a dull boy, right? Imagine how bright Jack will become if you add gaming to his meals –enlightening. Restaurants don’t just want you to eat; they want you to fun as you do.

The connection point

The modern African consumer cooks less and eats out more due to tight schedules and meetings. Restaurants have developed means to connect with such consumers by developing platforms online and offline where they can other for their green meals and it will be delivered to their homes, offices or anywhere else.

Trend spotting, especially when it comes to food is a delicious experience.

Let me know if there’s any trend we left out by commenting in the box below.

Spotting: African Talents On The Spot

CULTURAL ORIENTATION IS NOT DEAD YET. AFRICAN ARTISTS THROUGH THEIR MUSIC DISPLAY THE GOOD OF THE CONTINENT.

 IMAGE: 6AM Group

IMAGE: 6AM Group

Innovation doesn’t necessarily mean building a new idea from the scratch, it could mean developing an existing idea. The popular music platform Spotify has launched an innovative idea.  By celebrating local (African) artists and producers, Spotify sets the path for other brands to appreciate the talents in the continent.

Spotify has just released Afro Hub, a music library with songs from Africa and with African roots. The Afro Hub creates exposure for African artists that are less known and not signed to record labels. These are artists who are still trying to make a name for themselves. The music cut across Central, East, West and South Africa and are organized by these regions.

Spotify has 180million listeners in 65 countries with access to over 40 million songs. The category on the platform basically showcases the talent of African artists at a zero cost with millions of listeners playing these songs. Talk about globalization, this is it.

 IMAGE: RedBull

IMAGE: RedBull

The opportunity to choose even more unique content than ever before is given to listeners on Spotify. African artists will be appreciated more around the world given this innovation.

When launching this initiative, Spotify highlighted how 1 in 4 of its users “actively listens to artists from a culture (or country) different from their own”. Artists from the different countries in the African continent are most definitely going to enjoy a wide exposure.

The trend of infusing culture into the digital media business is top notch today and that’s the future of business in the continent as regards tapping into the minds of its people. Just recently, IKEA partnered with Design Indaba to bring African design to the world.

Exceptional brands (both local and global) are/ will focus (ing) intensely on Africa and her talents. How much more believe do you need to realize that Africa is a continent with great talents and a space for successful business?

Tell me what you TINK.

 IMAGE: Adom

IMAGE: Adom

Strong Woman: African Woman. A King of Boys

STRATEGY IS IN THE BACK END, TACTICS IS ONLY SEEN BY YOU. WHAT DO YOU KNOW?

“King of Boys” Written and Directed by Kemi Adetiba

Before you start reading, please be informed that this post is meant for only those who have watched the mind blowing movie “King of Boys.” This write-up isn’t about the story’s plot.

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The title of the movie actually reminds me of a book I read years ago titled “Sons and Lovers” by D.H Lawrence. The title is a guide through the plot, it accurately explains the story’s plot.

Hypes are only misleading when the content doesn’t meet expectations. In this case, I bet to say that the newly released movie by Kemi Adetiba has a whole new level of delivery. The industry is experiencing a touch of greatness.

The movie “King of Boys” is a reminder that the talents in Nigeria and most importantly Africa, is rising. Things are no longer like they used to be and the country’s movie industry is awakening with great ideas.

Despite the unusual long hours as the timing for the movie, the story line retains the minds of the audience. Like you’ve heard before, most Nollywood movies have a predictable ending but amazingly, it was a different experience with this movie. I never believed that “Eniola Salami (Sola Sobowale)” would still rule even in her physical absence. Beat it! It was a whole different experience for everyone in the room.

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From a different lens, let’s analyze beyond the surface.

Proverbs

I love how proverbs are used extensively in the movie. This points back to our root.

Growing up, I’ve always known that the African culture is deeply rooted in proverbs. The movie “King of Boys” displays a typical African (Yoruba) light of proverbs. I remember a scene where I could totally relate to the words of Eniola to her son Kitan when they had a tussle.  I would paraphrase because I didn’t exactly write the exact words - “When a child is little, the mother says let me take care of you and when the child is older or grown, she says to the child, take care of yourself.” This is exactly true because my mother actually says this. It’s the words of a typical African mother.

 “Like Mother like daughter.” You know what this means? Remember the scene Kemi and Eniola exchanged proverbs?  Goosebumps appeared immediately on my skin.  How about the scene where Makanaki and Eniola conversed in proverbs?

The Plot/ Societal issues

The storyline of the movie is easily understood and to a large extent relatable. As a Nigerian, you’ll agree that the movie addresses societal issues and other aspects of living. Issues such as corruption, betrayal, deceit, power tussle, child upbringing, marriage and loyalty. For a movie to address all of these, it’s no small at all. Kudos to Kemi Adetiba.

Setting/ Characters:

The movie begins with a party. The party felt real to me because it’s exactly how most Yoruba parties are held. The choice of location as regards other scenes are perfectly chosen to fit the act.

The characters in the movie are the best-fit. The acting is on-point and I love how they could get into our emotions. I almost cried when Kemi (Adesuwa Etomi) was killed.

Through the movie, there’s the display of multi- talents in the industry. My love for Reminisce who played the role of Makanaki increased with the speed of light. Ill Bliss also did great in his role.

Remember the other time, it was Banky W as a major character in “The Wedding Party.” What does this say to you?

“King of Boys” is better viewed from your own lens. What’s your perspective? It’s a good movie and gives hope to the Nollywood industry.

The African woman is a strong woman. She’s good at strategy and knows how to bounce back after a fall. I rest my case.

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Planet G

IT IS IMPORTANT YOU KNOW YOUR GENERATION

 Source: Pexels

Source: Pexels

If you are a marketer, a brand manager, or an aspiring marketing personnel this article is definitely for you, so read with keen intent, but if you are one of our ardent readers, you need to know the box which these professionals put you in. so let’s begin unboxing the generational box in which you are classified.

First off, let’s start with the trends that define a generation. There are 3 key trends that shape generations, they are:

1. Parenting

Ever noticed how that parents of a particular generation tend to have similar beliefs and characteristics? For example, did your parents ever call you from your room just to come pick up something that was sitting next to them? My parents did that that too.

2. Technology

If your parents are just joining Facebook and beginning to appreciate technology then your parents are in my parent’s generation.

3. Economics

Did your parents tell you how that your country was better back in their days? Yeah my parents do that too.

 Source: Bizcommunity

Source: Bizcommunity

What is the definition of a generation?

A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences and values over their lifetime.

There are big differences between the generations.

Generations exhibit similar characteristics – such as communication, shopping and motivational preferences. This is because they experienced similar trends at approximately the same life stage and through similar channels (TV, radio, online etc.). Generation-shaping trends are most influential as people come of age, which means that members of a particular generation will develop and share similar values, beliefs and expectations. It is important to remember that at an individual level, everyone is different. But looking at people through a generational lens offers useful predictability for those trying to reach, inform, or persuade a large cross-section of a population –Bizcommunity.

So now you know… Thank us later.