Planet G

IT IS IMPORTANT YOU KNOW YOUR GENERATION

 Source: Pexels

Source: Pexels

If you are a marketer, a brand manager, or an aspiring marketing personnel this article is definitely for you, so read with keen intent, but if you are one of our ardent readers, you need to know the box which these professionals put you in. so let’s begin unboxing the generational box in which you are classified.

First off, let’s start with the trends that define a generation. There are 3 key trends that shape generations, they are:

1. Parenting

Ever noticed how that parents of a particular generation tend to have similar beliefs and characteristics? For example, did your parents ever call you from your room just to come pick up something that was sitting next to them? My parents did that that too.

2. Technology

If your parents are just joining Facebook and beginning to appreciate technology then your parents are in my parent’s generation.

3. Economics

Did your parents tell you how that your country was better back in their days? Yeah my parents do that too.

 Source: Bizcommunity

Source: Bizcommunity

What is the definition of a generation?

A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences and values over their lifetime.

There are big differences between the generations.

Generations exhibit similar characteristics – such as communication, shopping and motivational preferences. This is because they experienced similar trends at approximately the same life stage and through similar channels (TV, radio, online etc.). Generation-shaping trends are most influential as people come of age, which means that members of a particular generation will develop and share similar values, beliefs and expectations. It is important to remember that at an individual level, everyone is different. But looking at people through a generational lens offers useful predictability for those trying to reach, inform, or persuade a large cross-section of a population –Bizcommunity.

So now you know… Thank us later.

Politricks and Futuretainment

APPARENTLY, POLITICS IN NIGERIA HAS BECOME THE ENTERTAINMENT INDUSTRY ANNEX.

 Source: Linda Ikeji

Source: Linda Ikeji

Now it’s seemingly a no brainer; after spending sometime on the TV screens as a public figure, the next thing is to plan to occupy a public office. I must commend the courage even though the drive to make some good political money maybe one propelling factor –which they are likely to deny, but my point is, is this sustainable? Are we letting the right set of people lead? Just TINKing.

A lot of Nigerian artists in recent times have indicated interest in occupying political offices and some have even gone ahead to win. Some have done very well and some others, not so well. Amongst Nigerian entertainers who have vied for political offices at some point include, Bob Manuel, Kate Henshaw Nuttle, Desmond Elliot, Kenneth Okonkwo, Tony “One Week” Muanagor, and very recently Bankole Wllington a.k.a Banky W. there are speculations that Jude Abaga a.k.a MI is also saddling up for politics but we currently have no proof of this. We also saw A-List Nigerian musician, Davido get involved with politics while chairing the campaign for his uncle who was vying for political office in his home state.

 Source: Pexels

Source: Pexels

I do not think there is anything wrong with this trend as it is everyone’s wish to do something for the common good of the people and politics is one great avenue. However, my concern is the quality of individuals who occupy such offices. Otherwise it may just be a square peg in a round hole scenario. Politics in Africa is no stage where you come do your thing and go, whatever decisions you take there will affect the lives of people for a long time.

So dear entertainers, if you want to vie for political office in the nearest future, ensure you have added a lot more than twerk videos and lyrics that don’t mean anything to yourselves as we would require you to give us the best of you.

I just hope that very soon criteria for running election in Africa won’t be based on the amount of screen time you have and the number of followers on social media.

Immortality

STANLEE –THE MAN WHO PRACTICALLY SAVED THE WORLD WITH HIS BARE HANDS IS GONE, BUT HIS LEGEND LIVES ON

 Source: Bleeding Cool

Source: Bleeding Cool

You know you didn’t live on this planet if super heroes like Thor, the Incredible Hulk, Spiderman, Iron man, Black Panther, Ant man, The Wasp, Captain America and so many others didn’t enter your vocabulary at some point. I remember always running home from school because I wanted to catch the next episode of Spiderman on TV. All of these super heroes came from the mind of the ultimate –Stanlee.

 Source: Gaming Central

Source: Gaming Central

He used cartoons to frame our minds and insert values we live by even now as grownups. He gave us super heroes to look up to while making us understand that we are super heroes of ourselves. He lived his life to the fullest and saved the lives of many young people in this world across continent; people he never even met for example, me.

 Source: The Newyork Times

Source: The Newyork Times

The man altered pop-culture and started new trends with every single work he made with the Marvel Universe and we shall forever miss him.

Thank you so much Stanlee, your legend lives on.

Collapse, Faint, or Fall?

FIRST OF ALL, YOU COULDN’T ATTEMPT THIS DANCE MOVE WHILE WEARING A WHITE SHIRT, BECAUSE YOUR BACK MUST HIT THE GROUND.

It’s about time something this exciting started a new trend. A couple of people have said that this new dance move inspired by the Limpopo born musician King Monada is next to madness. How would one who is obviously sane drop his backs on the ground as soon as this beat comes up?

I couldn’t help but admire the creativity behind this dance because it’s so easy, I don’t have to be a dance guru to join the fun. Well that was my thought until I knew the lyrics of the song.

See lyrics video

Oh my word!!! Did I just see sickness? I’m not sick so I’m not falling down anymore. Right here are people who obviously share my opinion on the matter and we are forming the “NFA - No Falling Association”.

This dance trend has taken Africa by storm and it is showing no signs of slowing down. However, I TINK that this song is going to make the millennials and the generation Z very obsessive when it comes to relationships; take a look at that lyrics video and see that it refuses one from walking away from a relationship no matter how sour it must have turned out to be.

See more videos inspired by King Monada Malhwedhe song…

PS: Please do not collapse; your country is spending so much on health care already.

Nolly or Bolly?

IF YOU WERE ASKED TO PICK BETWEEN BOLLYWOOD AND NOLLYWOOD MOVIES, WHICH WOULD YOU PICK?

 Source: Pexels

Source: Pexels

The movie making industry in Nigeria commonly referred to as the Nollywood is a catalogue of trends. Nearly the entire African population are movie lovers; little wonder why we practically shut down roads and businesses to join the long queues at cinemas whenever a new movie is released.

In the 19th century when movie viewing wasn’t really a thing (you could argue this because I wasn’t born then and neither were you), the first set of film screened in Nigeria was at the Glover Memorial hall in Lagos in August 1903. The earliest feature film was Palaver which was done in 1926, produced by Geoffery Barkas and was the first to feature Nigerian actors in a speaking role.

Furthermore, in 1972 the indigenization decree was issued by then head of state Yakubu Gowon, which led to a massive boom in the film making industry and after some years this gave birth to one of the biggest block busters in Nigerian history, the Living in Bondage movie, I’m sure Nigerians remember this.

So why am I telling you all of this?

The Nollywood industry has come a long way and has seen tremendous progress. The trend spotted is the eagerness to improve the quality of production. Picture and sound quality has greatly improved, however they have neglected the need for great screen writing.

While conducting a research I asked a couple of people, “If you were asked to choose between watching a Nollywood movie and a Bollywood movie, which would you pick”? A greater number picked the Bollywood movie saying that, both industries have greatly improved in their productions but the story telling in Bollywood is way better than its counterpart. They also added that if story telling gets better in Nollywood they are sure to change that decision immediately.

What do you TINK? Leave your comment in the box below.