The Greener the Friendlier

THE ROLE OF GREEN BUILDINGS IN THE WAR AGAINST CLIMATE CHANGE

Source: Unsplash

Source: Unsplash

Unlike Game of Thrones, the Great War is here and it’s not against men but against the drastic changes in our weather. Now we are applying a different strategy – Green Buildings.

Although Africa is seen as the world’s greenest continent as we have a vast number of untouched lands – yeah, that’s because we love to stay in touch with Mother Nature. However, there is an ongoing war against the drastic changes we are currently experiencing globally in terms of climate.

Climate change is increasingly becoming a worrisome topic across the globe, countless numbers of conferences and activities are being held to both enforce national reforms and policies as well as sensitizing the public.

Image of Green Building under construction  Source: Unsplash

Image of Green Building under construction

Source: Unsplash

To this end, architects have found their own way to join the battlefield by the implementation of green building. These building reduces the quantity of greenhouse gases (cause of ozone layer depletion) emitted into the air.

African countries like Zambia, Tanzania, and so on have taken major steps to incorporate green buildings into their construction processes. This innovative trend is safe and Eco-friendly. Mother Nature, irrespective of her age can be likened to a young lady, she’ll treat you as good as you treat her, if you pollute her, that’s what you are going to get.

More Than a Gatekeeper

WE ARE NOT JUST TALKING ABOUT FEMALE INCLUSION, WE ARE SEEING IT TAKE CENTER STAGE.

Source: Unsplash

Source: Unsplash

2018 was the year of the feminist; the women created a battle, outlined their own battlefield and went out to meet their opposition head-on. They created movements that shook the world and reshaped the thinking of Africans and the world in general. Need you to know that the women aren’t done, they are taking time to sharpen their arsenal and would soon be on the battlefield once more as 2019 is not going to be any different from the previous year. In fact, it is going to get fiercer. Watch out world, the women are coming!

The narrative that has surrounded women over time is one of being gatekeepers; this doesn’t do justice to the stature of women in the society and gladly that narrative is gradually eroding as women are becoming more and more involved in daily activities and/or indulgence. The women are crafting their own narratives.

Source: Unsplash

Source: Unsplash

As mentioned in the first paragraph, 2018 saw a fierce battle for the inclusion of women in every facet of the economy especially in Africa and I dare say that they won that fight to a large extent even though there’s still more grounds to conquer. They were able to shake up the strongholds of African culture without making men feel emasculated – brilliant. In 2019, we will see more women vying for political offices, giving male counterparts a run for the money in the offices, schools, and everywhere else. It’s time to take up the spoils of battle.

What is your Profession? Freelancing!!

WITH ORGANIZATION ADOPTING THE TREND OF WORKING REMOTELY, WE ARE SURE TO SEE THE RISE OF FREELANCERS.

Source: Unsplash

Source: Unsplash

Late nights, mugs of coffee, and take outs are characteristics of the life of a freelancer. These days, there are freelancers everywhere you look; everyone is ready to do everything and anything from a remote location. Certain organizations in Africa – Nigeria and South Africa precisely – are embracing this mode of operations. Organizations in a view to attaining agility are employing means and strategies to make their team leaner, meaner, and more nimble.

Source: Unsplash

Source: Unsplash

The opening paragraph simplifies the reason we TINK freelancing is the new trend wave brewing to blow across Africa. As we currently invest in building top talents in every facet of the economy, freelancing seems be the go to source as they have a large network of fellow freelancers who are equally top talents.

So until organizations are able to bring in such quality of talent they may have to resort to freelancers. However the case, we need these freelancers to consolidate efforts and mental capacity in order to build successful companies as well – this will definitely impact the economy a lot more, but until this is done, freelancing is the new cool.

Selling the African Story

AFRICA FOR AFRICANS, TOLD BY AFRICANS, TO THE REST OF THE WORLD

Source: Pexels

Source: Pexels

Everyone loves a good story.

Whilst the global trend of story selling is very well underway, Africa will be selling the African story the African way, using every channel available. No one can tell our story better than us. Culture is important to us and we will not lose it to those who will choose to tell our stories for us.

“‘Africa Rising’, ‘Afrofuturism’, ‘Afro-optimism’, and the moniker, ‘emerging markets’ or worse, ‘third world’, are all terms that are in recent use to describe the current transformation of Africa in the eyes of the Western world, politically, economically, culturally, etc” – Bizcommunity.

I am glad that the world has begun to take notice of us and we are gradually changing the stories in their minds we incorporate culture into our ads.

Apparently, we tell the best stories.

Creation, Collaboration, and Community – 3Cs You Must Never Forget

THE 3CS THAT GOVERN ENGAGEMENT, INNOVATION, AND LOYALTY – CONTENT MARKETERS SHOULD HAVE THESE HANDY

Source: Unsplash

Source: Unsplash

My father used to tell me that everyone is selling something whether they realize it or not. Which is why reputation management is a big deal for many people everywhere in the world. You are either selling a product, a service, or your personality, and interestingly, the whole world is your market place. Technology has made it a lot easier for you to reach this market with the use of social media. However, there are 3Cs you must master to win in this market.

Source: Unsplash

Source: Unsplash

1. Creation

Your ability to create engaging and authentic content is the pulse of your business. Someone ones said “if social media is the heart, then content is the blood”. Great content will keep your business alive, relevant, and fresh in the minds of your target audience.

2. Collaboration

If you can make it on your own, partner. The saying “no one is an island” will never stop being true. There are certain contents, platforms, or engagement you may want to curate but you neither have the funds, expertise, nor the audience to do so; partnership becomes imperative. Join hands with people or outfits that have the ability to do what you want and get it done.

3. Community

Ever heard the word “influencers” before? These guys have a healthy community converging around them. There are times you may want to join forces with these influencers in order to reach and create a niche for your business. Your own group of customers who are interested in the personality of your brand.

These 3 activities help you optimize your strategy, create the right marketing mix that will compel your community to take action, and also foster loyalty – everything a business wants.

So what are you going to do now? That, I will leave for you to answer.