Trends This Season

THE HOLIDAY SEASON IS UPON US AND THERE ARE A COUPLE OF TRENDS TO SPOT

 Source: Pexels

Source: Pexels

Christmas Holiday Season is upon us again, with tremendous people around the world busy preparing for their own translation of an amazing Christmas fest.

Towards Christmas, there are a countless number of melodies that plagues your mind whether you like them or not you’ll hear them. They’ll play the in the streets, on TV, on radio, in malls, practically everywhere you go. Guess this part comes with the season. But hey, what does Christmas mean to you? Christmas to a lot people means spending more time with family and friends as a lot of official activities would be winding down for the year, sharing and making people excited – seasons greetings, showing love and gratitude to one another, and also remembering the birth of our Lord Savior, Jesus Christ, the Son of God – which is how the season began in the first place

 Source: Pexels

Source: Pexels

This season, there are a number of trends to spot and they are as follows:

1. Events/Parties

This season, celebrities, brands and marketing personnel would be looking to shut down event centers for events and parties as they must make a success out of that killer campaign they want to execute. Please get on with it, we all love a great party. Media communication channels are already buzzing with events; so many you can’t decide which one to go to.

2. Increased shopping

There are a number of people who love this season for this reason. You just have to shop for yourself and the family. Get something new to accompany you into the new year.

3. Traffic

Nearly every country in Africa is plagued with traffic gridlocks and this is no fun. However, this is the downside of this very joyful season, everyone every time seems to be going somewhere as the roads are perpetually blocked. Please can some of you stay home so some of us can go out and have a good time. Please!!!

4. Lots of Love

This is obviously the season of love, expect people whom you thought didn’t care about you to show you some level of affection this season. No one wants to go into the new year feeling uncared for, which means you also have a responsibility to show some love to people around you.

Female Power

THERE IS NOTHING THE AFRICAN WOMAN CANNOT ACHIEVE

Is it just me or are women beginning to delve into every facet of the economy. So I took a trip to a couple of countries in Africa this season just to spot a few trends and live amongst my brothers and sisters across the continent before heading on back to Nigeria. On getting back, I was stunned. The trend I am about to reveal has been subtle as women were practically creeping in but right now I think they are taking the bull by the horn and taking over.

There’s been a large influx of women into the transportation sector in Nigeria. Now the major modes of transportation across Nigeria are buses and tricycles. Ladies have taken up the task of driving and conducting these automobiles. Before now, it was seemingly a masculine thing but now the hardworking African woman has shown that there’s nothing too difficult for her to handle.

 Source: Pexels

Source: Pexels

The reasons for this influx are due to the need to generate income as many of these women are the bread winners of their homes, also the share zeal to show that they too are strong enough and other reasons that are unknown to me.

What’s this all about?

Well, it goes to show that Nigeria is a firm believer in the women inclusive policy, that all the feminist movement around the world is gaining recognition everywhere, and also shows that there’s no telling what the African woman can achieve if she puts her mind to it.

Now on Sale

AFRICANS ARE SELLING ONE PRODUCT ACROSS THE CONTINENT – AUTHENTICITY

 Source: Pexels

Source: Pexels

When you go into your local market these days, what do you see?

If you aren’t really seeing anything, you are probably thinking of the wrong market. When I say local market I don’t necessarily mean the market in your neighborhood, I mean the market in your neighborhood that exists whenever you turn on your mobile devices.

You definitely have noticed the exponential spike in online vendors. They take to social media like it were a subway station, to sell their products. Instagram, facebook, twitter, and whatsapp have become very dynamic local markets as you can get everything you want at the type of a simple text.

 Source: Pexels

Source: Pexels

Now back to my question, when you go into your local market you are sure to see one thing – authenticity. We know there are a lot of shady things that happen online; however, vendors have learned the art of cultivating a unique message to sell their brands, that way they get to cut through the plethora of communication going out on a daily basis.

All over Africa, men and women have joined the trend in creating original and authentic messages, the products may not be as authentic but the messages sure enough are.

The Older the Better

YOUNGER MEN ARE BEGINNING TO DATE OLDER WOMEN, WHY?

 Source: Pexels

Source: Pexels

You know the saying, “the older the wine, the better it gets”? This is seemingly becoming a mantra across Africa because we are beginning to see young men aim for the better tasting wine, I mean, who doesn’t want the best things in life, but with the African culture we aren’t totally certain if this trend is permissible but it’s happening anyway.

At the moment, younger men are fancying the possibility of dating older women. This used to be a trend we only saw in European countries or the Americas, for example French President Macron and his Wife Gritte who is 24 years older than him, Nick Canon and Mariah Carey who is 10 years older than him, and the list goes on. One example we learned of was in Nigeria, Ojukwu and Bianca but Ojukwu (the man) was a lot of years older than his wife – meaning that Africans don’t really believe that the woman should be older.

 Source: Pexels

Source: Pexels

However, Africans are fancying the option and these are the possible reasons why:

1. Times are hard: Older women have already gone through life and have gotten somethings fir themselves, so the man could just get intimate with her and have everything made –this in my opinion is the cowardly, lazy option.

2. She’s more focused and independent: older women have proven to be more focused as they know what they want and aren’t dependent on the male counterpart.

3. Minimal troubles: men generally believe that younger women are problematic due to inexperience.

4. Comfortable with sexuality: older women are more comfortable with their sexuality as they already know what works for them and what doesn’t.

5. Symbiotic relationship: it is believed that older women offer a symbiotic relationship as they can bring more to the table in terms of experience, guidance, finances etc. which isn’t always the case with the younger ladies.

 Source: Pexels

Source: Pexels

The reason we weren’t able to highlight an African example earlier is because they never took it to the marriage level, but with the intensity observed, this trend is poised to walk many younger men and older women down the aisle in Africa pretty soon.

Alter Native

THERE’S A NEW KIND OF MUSIC STORMING THE AFRICAN AIRWAVES AND IT’S CALLED ALTERNATIVE MUSIC

 Source: Pexels

Source: Pexels

I’m a lover of music - African music.

Music is certainly a powerful tool as it can start trends and end them, it can reveal a new pop-culture icon every time a new hit single is released, promote a brand, influence a market, start a culture, transform a mindset and so many more. The power of music in my opinion is unparalleled in driving a message deep into the minds of the audience. So wield it power wisely.

Also there’s quite a number of African artist who are blessed with the ability to wield this unique ability in a very unique way and are pulling major stunts across the globe, a number of them are from the most populous African nation, Nigeria. We can’t really talk about the entertainment industry without mention what our brothers in Nigeria are doing.

However, this article isn’t about the entire music industry but about the new school musician popularly known as the Alternative Musicians. Right now, this trend is blowing up all around Africa as people do not really want to listen to the traditional style of music, the want to hear something different, something unique, something beyond the ordinary. A couple of musicians fall into this alternative music category and they are doing so well, they include but are certainly not limited to Odunsi the engine, Santi, Amarae, Wavy the Creator, Chyn, Nonso Amadi, Funbi, Temsbaby, Ric Hassani, Johnny Drille, Terry Akpala, and so many others.

This certainly gives us a glimpse into the future as it tells us that for you to win in this competitive market, you must be authentic, original, innovative, and unique.

TINK.