Live it, Own it

SOCIAL MEDIA PLATFORMS ARE FORCING BRANDS TO CREATE AUTHENTIC AND PERSONALIZED CONTENTS

Source: Unsplash

Source: Unsplash

I woke up one day to find out that a couple of contents which go out on social media weren’t getting the visibility that they needed. And so I set out to understand what was going on especially across social media platforms.

Findings showed that Social media platforms have begun to show less and less data to communities, thereby reducing the visibility a content is supposed to have. They claim that social media is becoming business driven and would want to employ means to enforce meaning conversations amongst people online – people should get social on social media once again. This therefore makes it imperative for communities to create owned media – these are media platforms ultimately controlled by the brands.

Source: Unsplash

Source: Unsplash

Why Owned Media?

It gives you ultimate control over your platforms whether it’s a blog, YouTube channel, social media pages and so on.

It is cost effective, you do not need to break the bank to get the ball rolling in the right direction but you must understand that your contents must be authentic and engaging.

These controlled platforms helps a brand carve out a niche audience to itself and also encourage consumer loyalty.

This type of media encourages longevity and versatility on the side of the brand. It employs a pragmatic approach to cater for its consumer database.

Cut Backs and Add Ons

THAT BRANDS ARE CUTTING BACK ON TRADITIONAL ADVERTISING MEANS THEY ARE ADDING ON TO SOME OTHER FORM OF ADVERTISING – DIGITAL ADVERTISING

Source: Pexels

Source: Pexels

You ever heard brand managers and marketing professionals complain? They say that industries and business owners are cutting back on their advertising spend and as such they aren’t making as much money as they used to. Well, no one wants to spend so much and not get value for their money. In an age where digital is taking over the world there is almost no sense in spending a lot of money on traditional forms of advertising and/or marketing – so they think.

Truth is, although brands are cutting back on advertising and/or marketing budgets, they are actually channeling more funds to digital advertising. In 2018, we saw a dramatic increase in marketing spend compared to 2017 and we are sure to see such a trend in 2019. Because marketing on digital space is not as expensive as traditional modes of marketing communication that is why it appears to be that there are cut backs in spend. You should know that although there are cut backs there are also add ons in digital marketing communications spend.

Source: Pexels

Source: Pexels

For agencies to excel in this capital driven market, they must tighten their digital marketing strategies and explore innovative ideas on traditional media in order to deliver value for money spent by brands.

The Future of Consumerism: Engagement, Expression, Experience

LET US CRACK THE CODE, TO WIN IN BUSINESS YOU MUST WIN WITH YOUR CONSUMER

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Source: Unsplash

The world is on a never ending upward trajectory in terms of time. You will be making the grave mistake of looking back, the right thing to do is obviously to look forward. We learn from the past, adjust the present and project to the future. This one culture leading brands and marketing agency have learned to imbibe over the years “dwelling in the past is a waste of precious time”, they say.

So in this article, I am going to take you away from everything you have ever known about consumerism, in fact, forget them. Let’s act like we didn’t exist in the past and project to the future.

With that being said, there are three big Es consumerism is tilting towards and it is drastically changing consumption patterns. Let’s take a dive:

Source: Unsplash

Source: Unsplash

1. Engagement:

Consumers are becoming more and more engaged in marketing practices, interestingly, they are very eager to co-create contents with their favourite brands, however, many brands are down playing the essence of consumer engagement on every platform. The marketing landscape is a battle for consumers’ attention and the most engaging brands are poised to win.

2. Expression:

More than ever, consumers are seizing opportunities to express themselves over societal woes and product nonchalance. Brands who create platforms or amplify the voice of consumers through enhanced corporate social responsibility efforts are definitely going to create loyalists out of their customers.

3. Experience:

There are over 7 billion people on the surface of the earth and it is so easy for one to get lost in the clutter. Consumers want to feel special and are craving for more personalized contents and mobile devices are driving this trend – make me feel like I am the only one in the world.

Source: Unsplash

Source: Unsplash

So you want to win with your consumers this new fiscal year? Crack these trends and you’ll surely do so.

Africans With Benefits

AFRICA IS TRENDING TOWARDS ENSURING ITS PEOPLE ARE THE FIRST BENEFICIARIES OF ITS AWESOMENESS.

Source: Pexels

Source: Pexels

Ever seen a home that cooks dinner and immediately after it is ready, it serves it on a platter and then takes the meal outside to be consumed by total strangers? Yeah this almost never happens, when it actually does, the home would have first ensured that the immediate inhabitants have a full belly or theirs’ are already stored away. Well Africa is like that home that cooks dinner and immediately takes it out to everyone else but those in house. Over the years we have seen African resources being shipped off to other countries and then later shipped back to us for example Nigeria’s oil, Ghana’s gold, South Africa’s platinum, Sierra Leone’s diamonds and so on.

Source: Pexels

Source: Pexels

However, the new business strategy being adopted within the shores of Africa is ensuring that the goodness of Africa is first felt within Africa and by Africans; the rest of the world can make do with whatever we give them.

Africa seeks to ensure it continually grows in strength, financial stature, and competitive innovations. Therefore it is important that the continent begins to look inward to tap from its inherent resources. This is going to improve the business landscape for entrepreneurs and business owners alike.

Afro-Creativity

THE OUTSIDE WORLD WILL NO LONGER INFLUENCE AFRICA, CREATIVITY WILL BE BY US AND FOR US AND TO THE REST OF THE WORLD.

Source: Unsplash

Source: Unsplash

It’s beyond your imagination, it’s something you and I both have never seen before. It will surely blow our minds – this is the promise of creative agencies in Africa going forward. In previous years we have seen exceptional creativity from adverts to music to movies to events and to every facet of the economy that need some level of creativity to breathe new air. As a result of this uprising, African artists and designs gained a lot of recognition from international entities – it’s from Africa to the rest of the world now.

Despite all the accolades true Africanism received in recent time we however saw some influences from other bodies especially Hollywood. The music and movie industry in Africa toned down on the level of influence it imposes on itself from international bodies and going forward we are set to see an industry free of external influences.

Source: Unsplash

Source: Unsplash

Original and authentic top notch creativity is soon to over flow the shores the African continent. We are going to show the world what creativity really looks like.

I am particularly excited about the future because I am certainly going to write about it.

#Smiles