Comfy Pay

HAVE YOU NOTICED THAT AFRICANS HAVE BEGUN TO GET VERY COMFORTABLE WITH ONLINE PAYMENTS?

 Source: Pexels

Source: Pexels

I remember that not very long ago, if one wanted to purchase something and it is heard that that commodity is available and you want to purchase online, you will be discouraged from doing so, but right now, Africans are beginning to see this option as friendly, comfy, and trendy. No time to stress over something you can do at the click of buttons. Little wonder why online financial solutions platforms are making so much bucks.

However, there are still many amongst us who prefer the old fashion way, so old fashioned they fancy carrying cash around. They just want to know that they are solely in charge of their earnings.

One major driver of this trend is the large internet and mobile penetration in Africa. This has seen well over 50% of Africans use the internet for a various number of reasons.

 Source: PewGlobal

Source: PewGlobal

Looking at this stats above you’ll notice that keeping in touch with family and friends actually ranks higher than every other form of usage in Africa but we also notice a whooping 46% of Africans who use purchase stuff online. I wonder what the numbers were in 2001.

Businesses who do not offer mobile payment options in this day will only be shooting itself in the foot as it will stifle the activities of consumers, plus these mobile apps have found a way to integrate itself with the daily lifestyle of Africans, so you had better jump on board before this ship sails.

Something More Than Money

THE SUCCESS OF A BUSINESS IS LARGELY DEPENDENT ON WHAT THE BUSINESS STANDS FOR

 Source: Pexels

Source: Pexels

Please tell me, in what business is anything more than money? Why did you start your business in the first place? It’s because of money. Motivational speakers everywhere have chosen to coin elaborate speeches which puts something else before money. These were the things I was thinking about when my mind was being plagued with a number of activities I needed to undertake in order to kick start my business.

Sometimes the truth is best learnt under harsh circumstances.

As a business man or person trying to make some money, you have to execute your daily activities with utmost professionalism and the money will follow afterwards. Someone shared her experience with me once and she said, “In my experience, as being more of an artist, you put your hat down, you play your heart out, and the money follows and I think that approach is lacking in the world”. This is why we need to push for something more than money to stand for as brands.

 Source: Pexels

Source: Pexels

So what do you and your business stand for? Because money isn’t just good enough. It may be good enough to spark off that bright idea but it’s certainly not good enough to keep that spark burning.

TINK about it.

LAPPS

BRANDS AND CONSUMERS HAVE BEGUN TO EXPERIENCE A SYMBIOTIC TYPE OF RELATIONSHIP WITH THE RISE IN LIFESTYLE APPS

 Source: Pexels

Source: Pexels

What do you want from a brand? Yes you, you reading this, it’s you I’m asking because as you go about your daily activities brands and marketers tend to plague you with a humungous number of ads. Doesn’t it sometimes irritate you or make you feel like you are walking through a valley of ads. I was walking through an aisle the other day and I literally felt like one who was walking through a valley of ads, brands everywhere, the bright and shiny colours were blinding.

That being said, one major challenge marketers have been embattled with over the past couple of years has been how to integrate their brands with the lifestyle of their consumers. In a view to make this happen, they end up having consumers live amongst a plethora of marketing communications that it becomes more difficult to separate the truth from the lies.

 Source: Pexels

Source: Pexels

However, marketers have found a great way for ads and consumers to co-exist effectively. Owing to the rise in internet penetration and mobile devices, brands have chosen to invest heavily in Lifestyle mobile APPlicationS. Lifestlye APPS that keeps you up to date with relevant information for the consumer and also ensuring that the marketing communications of brands are heard. Some of such apps include Habari, Alat, Madivas, Sliide etc.

These apps help you breathe.

Trends This Season

THE HOLIDAY SEASON IS UPON US AND THERE ARE A COUPLE OF TRENDS TO SPOT

 Source: Pexels

Source: Pexels

Christmas Holiday Season is upon us again, with tremendous people around the world busy preparing for their own translation of an amazing Christmas fest.

Towards Christmas, there are a countless number of melodies that plagues your mind whether you like them or not you’ll hear them. They’ll play the in the streets, on TV, on radio, in malls, practically everywhere you go. Guess this part comes with the season. But hey, what does Christmas mean to you? Christmas to a lot people means spending more time with family and friends as a lot of official activities would be winding down for the year, sharing and making people excited – seasons greetings, showing love and gratitude to one another, and also remembering the birth of our Lord Savior, Jesus Christ, the Son of God – which is how the season began in the first place

 Source: Pexels

Source: Pexels

This season, there are a number of trends to spot and they are as follows:

1. Events/Parties

This season, celebrities, brands and marketing personnel would be looking to shut down event centers for events and parties as they must make a success out of that killer campaign they want to execute. Please get on with it, we all love a great party. Media communication channels are already buzzing with events; so many you can’t decide which one to go to.

2. Increased shopping

There are a number of people who love this season for this reason. You just have to shop for yourself and the family. Get something new to accompany you into the new year.

3. Traffic

Nearly every country in Africa is plagued with traffic gridlocks and this is no fun. However, this is the downside of this very joyful season, everyone every time seems to be going somewhere as the roads are perpetually blocked. Please can some of you stay home so some of us can go out and have a good time. Please!!!

4. Lots of Love

This is obviously the season of love, expect people whom you thought didn’t care about you to show you some level of affection this season. No one wants to go into the new year feeling uncared for, which means you also have a responsibility to show some love to people around you.

Female Power

THERE IS NOTHING THE AFRICAN WOMAN CANNOT ACHIEVE

Is it just me or are women beginning to delve into every facet of the economy. So I took a trip to a couple of countries in Africa this season just to spot a few trends and live amongst my brothers and sisters across the continent before heading on back to Nigeria. On getting back, I was stunned. The trend I am about to reveal has been subtle as women were practically creeping in but right now I think they are taking the bull by the horn and taking over.

There’s been a large influx of women into the transportation sector in Nigeria. Now the major modes of transportation across Nigeria are buses and tricycles. Ladies have taken up the task of driving and conducting these automobiles. Before now, it was seemingly a masculine thing but now the hardworking African woman has shown that there’s nothing too difficult for her to handle.

 Source: Pexels

Source: Pexels

The reasons for this influx are due to the need to generate income as many of these women are the bread winners of their homes, also the share zeal to show that they too are strong enough and other reasons that are unknown to me.

What’s this all about?

Well, it goes to show that Nigeria is a firm believer in the women inclusive policy, that all the feminist movement around the world is gaining recognition everywhere, and also shows that there’s no telling what the African woman can achieve if she puts her mind to it.