HAVE YOU NOTICED THAT AFRICANS HAVE BEGUN TO GET VERY COMFORTABLE WITH ONLINE PAYMENTS?
I remember that not very long ago, if one wanted to purchase something and it is heard that that commodity is available and you want to purchase online, you will be discouraged from doing so, but right now, Africans are beginning to see this option as friendly, comfy, and trendy. No time to stress over something you can do at the click of buttons. Little wonder why online financial solutions platforms are making so much bucks.
However, there are still many amongst us who prefer the old fashion way, so old fashioned they fancy carrying cash around. They just want to know that they are solely in charge of their earnings.
One major driver of this trend is the large internet and mobile penetration in Africa. This has seen well over 50% of Africans use the internet for a various number of reasons.
Looking at this stats above you’ll notice that keeping in touch with family and friends actually ranks higher than every other form of usage in Africa but we also notice a whooping 46% of Africans who use purchase stuff online. I wonder what the numbers were in 2001.
Businesses who do not offer mobile payment options in this day will only be shooting itself in the foot as it will stifle the activities of consumers, plus these mobile apps have found a way to integrate itself with the daily lifestyle of Africans, so you had better jump on board before this ship sails.